Vice President of Marketing & Business Development (m/f)

Avon Rubber
Baltimore, MD
Mar 02, 2018
Mar 16, 2018
Full Time
Drive Marketing Strategy: Create clear marketing strategies that encompass all market segments Design the right strategies and processes to support the addition and enhancement of distribution/agent channels Analyze competitive and consumer insights and adjust marketing strategy accordingly Evaluate current marketing strategies and optimize as needed Lead Regional Marketing Leadership Teams that are responsible for the development of the strategic brand and business direction (strategies, plans and priorities) and engagement with the Avon Leadership Team to align and cascade the plans Be a thought-leader bringing an outside-in perspectives to identify trends and bring to life future opportunities that can spur market segment growth Establish key business and customer metrics and create an action-oriented dynamic, real-time dashboard platform. Assesses new marketing opportunities to generate business while keeping current with industry and technological changes that impact the business Product Management Management and monitoring of the product offerings of competitors, assessing and managing Avon's product sales trends and profitability, plus a strategy for continued production and availability to be implemented by sales Serve as the point of contact and communicator to the leadership team and to key stakeholders on product status, milestones and red flags Responsible for the development and deployment of the annual and three year product category's (ie Mask, Powered Air, Supplied Air) Business and Marketing Plans and comprehensive launch kits to support the cycle plan based on ROI analysis, data customer and strategic need Regional customer feedback and user testing (VOC) programs and implementation Creation and execution of metric driven launch strategies for new products while managing legacy product lifecycles Futures Create and maintain an environment in which open innovation partnerships and entrepreneurial mindset are promoted and new business opportunities are incubated Develop and strengthen relationships with key government (ie DOD CRADA, DHS) and industry research groups to provide access to emerging technologies and trends. Identify, analyze and select emerging technology areas to secure continuous funnel of technologies and development projects Identify, bid and secure funded development programs with execution of processes from idea generation through to business case approval Collaborate and partner with complementary disciplines across Avon, including Technology Transition into the NPD Group, Project Management Office, Business Units, Legal, Finance, etc. Conduct special projects as necessary Business Development Researching organizations and individuals to identify new opportunities in existing and new market sectors in line with business strategy Researching and evaluating identified companies and learning who are the decision makers through conferences, meetings and industry events Preparing formal presentations and bid proposals for government funded initiatives such as DHS CTTSO TSWG, NIOSH, DSTL and other related funding bodies Supporting emerging technology identification/licensing and OEM product acquisition while working closely with the Futures/Product Management group to deliver the forward looking market and product roadmaps Minimum of 15 years' experience in senior global strategic marketing, business development or product management role with success in meeting budgets and timelines for a division or operation unit of a customer centric business. Bachelor's degree in business or technical field MBA or equivalent business fluency preferred Must have a successful record of accomplishments directing and influencing others, fostering teamwork, cultural diversity, coaching and developing employees, as well as building strong collaborative relationships with peers and senior management. A strong communicator, both written and oral to management as well as to both direct and indirect reports. Should possess a strong problem solving ability in resolving sales, marketing and product issues while remaining calm and even tempered under pressure to maintain a clear perspective of the overall objectives