Vice President, Social + Innovation (m/f)

Employer
FleishmanHillard
Location
Washington, DC
Posted
Mar 02, 2018
Closes
Mar 16, 2018
Hours
Full Time
The employer specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. Serve as senior social + digital leader embedded on account teams for multiple global brands. Co-manage a team of high performing social + digital strategists to maximize team performance. Assist in the management of a significant P&L, forecasting revenue and expenses accurately. This includes managing budgets and key engagements for an established and well-known client base, and making decisions to assure the practice runs effectively and efficiently. Work with senior leadership to continue to raise the profile of the company DC's Social + Innovation Practice through business development and marketing efforts, and by leveraging the deep expertise that currently exists within the team to pursue the significant opportunities that exist in both the DC and global marketplaces. Grow Social + Innovation portfolio through organic and new business efforts. Play a pivotal role in leading day-to-day social and digital strategy for a variety of account teams, including content creation and oversight as well as project and account management. Draft company point of view documents regarding timely social platform changes, research new and emerging trends/social platforms, schedule, plan and participate in internal and external social and digital training and webinars. Identify, cultivate and manage high-level relationships with industry experts, platform representatives and influencers. 12+ years of demonstrably significant and successful experience in creating and leading impactful, comprehensive social and digital campaigns that integrate all facets of the marketing and communications mix. Agency experience is a must and in-house experience, particularly in an interactive environment, is a plus. Deep experience in social media strategy across all platforms and communications channels, including but not limited to Google, Facebook, YouTube, LinkedIn, Twitter, Snapchat, Instagram, Tumblr. Strong strategic thinker, with an ability to lead the development of programs for clients and the office that are distinctive, relevant, creative, and measurable. Ability to communicate clearly and persuasively, draw conclusions, make recommendations, establish reasonable timelines and areas of responsibility, anticipate costs, and identify measures of success. Solid team leadership and team-building experience is necessary, including management of local teams and distributed account teams. A strong team orientation is critical based on the collaborative culture of the office and the company. Experience managing accounts for effectiveness and profitability, including establishing meaningful metrics and scorecards for gauging program effectiveness, and overseeing the development and management of budgets, team structure and client reporting. Track record of leading efforts for and winning new business - either through the incremental growth of current clients or participation in large- and small-scale new business efforts. Demonstrated expertise in creating digital content and managing social and digital channels. Hands-on social media program execution (strategy and content development, community management, influencer engagement). Demonstrated experience planning and overseeing social advertising campaigns and programs including Facebook, Twitter, LinkedIn and Google. Ability to develop and generate strategic, comprehensive communications plans that apply creative strategy and tactics that use a variety of communication channels, including digital (e-mail, social media, blogs, and employee intranet), executive memos, video, and FAQs. Excellent writing abilities with experience with corporate (B2B), executive (C-Suite) and consumer digital + social communications. Experience with some of the following digital + social platforms (Crimson Hexagon, Sprinklr, Spredfast, Netbase, Google AdWords, Google Analytics, Traackr, etc.). Experience working directly with senior level clients on day-to-day activities. Energetic self-starter and resourceful problem solver - gets things moving and keeps them on track. High attention to detail with the ability to manage multiple ongoing activities. Entrepreneurial spirit and willingness to work as a part of a team in the development of client and new business programs and presentations.