Digital Analyst

Employer
Reingold Inc
Location
Alexandria, VA
Posted
Feb 15, 2018
Closes
Feb 16, 2018
Function
Analyst
Hours
Full Time
Join a growing team that has shaped the digital marketing efforts of high-profile initiatives for clients such as the NFL, US Census Bureau, American Cancer Society, and US Department of Veterans Affairs. Reingold, a full-service marketing and communications firm in the Del Ray neighborhood of Alexandria, Virginia, offers an outstanding opportunity for a senior digital analyst to help shape the digital marketing efforts of cutting-edge social impact campaigns through data-driven analysis. Reingolds prestigious clients include associations, government agencies, corporations, and nonprofit organizations. The digital analyst will be responsible for turning cross-channel marketing data into insights that inform marketing campaigns and business decisions and for consistently working with the digital team to identify performance trends, answer measurable questions, and provide recommendations to make our digital campaigns a success. This person will also be the technical lead on the implementation of web analytics and integration of other data sources. You will be expected to: Understand clients goals and determine how we will track and measure them (through analytics setup and configuration). Consistently analyze and track the performance of digital campaigns through strategic data analysis. Implement data collection strategies using Google Analytics. Acquire data through a variety of primary and secondary sources, including web analytics, digital advertising, and social media listening tools. Identify areas for automation and implement new processes or tools to increase efficiency. Analyze and visualize data using software, including Tableau. Work collaboratively with a team of SEO, paid media, web design and development, social media, and user experience professionals. Qualifications and skills include: Minimum of 4 years in digital analysis. Experience with Google Analytics configuration and analysis. Certification preferred. Experience with Adobe Analytics. Experience with data visualization platforms. Tableau experience preferred. Experience with digital advertising metrics and platforms preferred. SQL experience a plus.