Direct Marketing Specialist
PCTEL - RF Solutions Group in Germantown, Maryland, is seeking an entry-level Direct Marketing Specialist to oversee the marketing communications for RF Solutions Group, which provides test and measurement tools for wireless networks. Responsible for raising product awareness, customer retention and acquisition, as well as cross/up-selling in the worldwide cellular network industry and fast-growing markets such as Industrial Internet of Things (IoT). Selected candidate will perform the following: Develop product positioning and messaging for RFS products consistent with RFS marketing and business goals. Work with product managers to develop and maintain consistent product and marketing material such as brochures, whitepapers, application notes, how-to documentation, email blasts, and online help for both external and internal customers. Works with marketing and product management teams on press releases, social media campaigns, and website content. Responsible for technical copywriting, product internally or by contractors. Manages outside contractors as needed for design and production of poster, collateral, icons, product photography, videos and other visual materials. Manage multiple assignments simultaneously, while working independently and with others Completes writing assignments according to set standards regarding order, clarity, conciseness, style, and terminology Act as team editor to standardize, or make changes to material prepared by other team members and partners and drive consensus among key stakeholders Review published material and recommend revisions or changes in scope, format, content, methods of reproduction and binding. Participates in event planning and organizing Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations Performs other duties as assigned by supervisor. The position requires the following: Bachelor's Degree in Business, Marketing, English, Computer Science or Engineering. Experience with test and measurement market for wireless telecom preferred. Minimum 3 years related work experience. Excellent verbal and written communication in the English language. Ability to interact effectively with other departments and personnel. Ability to take charge of his/her areas of responsibility and work with limited supervision. Excellent organizational skills. Experience in setting up and managing email and social media campaigns. Experience with WordPress and Search Engine Optimization is preferred Experience working with software design tools like Adobe Photoshop, Illustrator; In Design, a plus. We offer general benefits and competitive base salary. Apply online at Click on Careers - Current Opportunities; choose Direct Marketing Specialist. PCTEL Inc. is an equal opportunity employer.