Email Marketing Specialist

Employer
American College of Obstetricians and Gynecologists
Location
Washington, DC
Posted
Feb 15, 2018
Closes
Feb 16, 2018
Function
Accountant, IT
Hours
Full Time
American College of Obstetricians and Gynecologists (ACOG) is the premier not-for-profit organization for women's health care. Comprised of over 58,000 physician-members who are experts in women's health care, ACOG provides to its members the highest quality education opportunities, practice-oriented resources, research, advocacy, and organizational support. With headquarters located in SW Washington, DC, we provide a positive, supportive work environment, excellent benefits and so much more! To learn more about our organization, please visit us at The College is currently seeking a Email Marketing Specialist to assist with the creation, development, and deployment of all email communications to members and non-members through ACOG's email management system. Create and send all email communications, surveys, and landing pages/forms for ACOG in partnership with appropriate internal stakeholders and departments. Develop and deploy marketing automation campaigns based on segmentation, behavior, or explicit data points (Membership category, website visits, past purchase behavior, etc). Utilize marketing automation advanced functionality to improve user engagement and increase conversions. Examples include: creating segmentation strategies, A/B testing of subject lines, content, and images to drive higher open and click-through rates. Ensure all emails are designed well and maintain an appropriate look and feel that supports ACOG's brand and follows best practices. Code all emails and links appropriately with google analytics, link labels, and more to ensure proper tracking for metrics and automation campaigns Ensure high quality and error free emails by testing all emails for compatibility with web browsers and email clients; ensuring all links, images, subject lines and list segments are correct. Collaborate on the management and ongoing use of the ACOG e-mail communications calendar as a scheduling and tracking tool for the organization and look for ways to improve its effectiveness. Track performance of marketing campaigns through measurement and analysis, providing regular reports to leadership Acts as a subject matter expert in email marketing; Coaches others and shares best practices across the institution Ensure compliance around permission based marketing, privacy, CASL, and CAN SPAM regulations. Manage efforts to maintain deliverability, e-mail list hygiene (eg, managing preferences, bounces, and bad addresses) Qualifications Bachelors degree in Communications, Marketing or related field Minimum of two years of experience in designing and deploying campaigns using Real Magnet Must have proven, hands-on experience with email marketing platforms and marketing automation (such as Real Magnet, Marketo, Informz, Hubspot) Strong knowledge of marketing automation constructs including personalization, segmentation, integration, and automated email routing (experience with Real Magnet preferred) Detail oriented individual with strong organizational and project management skills Experience in tracking email data, formulating reports and conducting A/B testing Working knowledge of email best practices including: design principles, metrics, testing, data hygiene and compliance Strong analytical skills with understanding of Google Analytics A collaborative spirit and team orientation Strong interpersonal skills; ability to work both cooperatively with departments across the organization and independently when appropriate PI101099133

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