Director of Digital Engagement and Social Media - Office of Public Affairs

Washington D.C.
Feb 15, 2018
Mar 01, 2018
Executive, Director
Full Time
Located in a historic neighborhood in the nation's capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world.


Director of Digital Engagement and Social Media - Office of Public Affairs

The Director of Digital Engagement and Social Media develops and executes the overall strategy for social media marketing and engagement efforts at Georgetown University. S/he serves as the institutional lead on social media, working collaboratively across the organization to create and nurture a unique "voice and personality" for Georgetown University on social media. Reporting to the Senior Director of Creative Services, the Director of Digital Engagement and Social Media has duties that include but are not limited to:

Digital Engagement

  • Defines key performance indicators and implements enterprise level measurement, analytics, and reporting methods to gauge success of digital and social engagement tactics.
  • Supports the Senior Director for Creative Services and AVP for Communications to develop strategies for aligning the University's communications and outreach functions.
  • Works to educate senior leadership about the value of employing best practices in digital engagement to communicate effectively.
  • Serves as a university representative at industry events, conferences and written articles related to the digital engagement and media space.

Social Media

  • Creates and executes a comprehensive strategy to expand Georgetown's social media and digital engagement presence.
  • Ensures university social media activities are fully integrated with other outreach efforts, including internal/external communications, media relations, fundraising, marketing, and visual identity.
  • Oversees daily management of Georgetown's top tier social media profiles such as  Facebook, LinkedIn, Twitter, Snapchat, Google+, Flickr, Pinterest, Instagram, Tumblr, and YouTube.
  • Co-leads with the Senior Director for Creative Services the University's "Social Media Working Group" and "Social Media Advisory Group."

Editorial/Content Production

  • Plans, creates and publishes content across social media platforms, working with editorial, communications and other university teams to keep abreast of stories, events and university announcements.
  • Oversees student content producers and influencers whose stories are told across top tier university channels.
  • Oversees Digital Media Associate and assign projects as necessary.


  • Bachelor's degree 
  • 5+ years of demonstrated communications experience, as well as experience working in digital media space
  • Strong understanding of social media platforms and strategies and digital measurement analytics
  • Demonstrated ability to employ both the newest and established best practices in rapidly developing field of digital communications
  • Working understanding of technical requirements to execute digital engagement practices
  • Strong interpersonal skills required to work collaboratively across many departments

Preferred qualifications

  • Ability to articulate rapidly changing practices and strategies to internal audiences without strong backgrounds in the space
  • Demonstrated ability to guide senior leadership in a rapidly developing space that many have not experienced

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Submission Guidelines:

Please note that in order to be considered an applicant for any position at Georgetown University you must submit a cover letter and resume  for each position of interest for which you believe you are qualified. These documents are not kept on file for future positions.

Need Assistance:

If you are a qualified individual with a disability and need a reasonable accommodation for any part of the application and hiring process, please click here for more information, or contact the Office of Institutional Diversity, Equity, and Affirmative Action (IDEAA) at 202-687-4798 or

Need some assistance with the application process? Please call 202-687-2500

EEO Statement:

Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff.  All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law.

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