Marketing Analyst

Employer
Sparks Group
Location
Bethesda, MD
Posted
Oct 13, 2017
Closes
Oct 16, 2017
Function
Analyst
Hours
Full Time
Job Summary/Company: Do you have a data-driven mind? Do you love marketing? Do you enjoy understanding the "why" behind consumers actions? If you answered yes to all then keep on reading! Sparks Group has partnered with a great ecommerce in the DC metro area and together we are seeking a Marketing Analyst to join the team! Responsibilities: Identify marketing content tone and style necessary to attract non-customers and make them loyal consumers Plan initiatives throughout the different stages of a buyers journey Report and analyze on marketing campaigns; measure performance Implement lead generation and nurturing campaigns to drive new and existing consumers through the buyers funnel Work with Marketing Analyst Manager plan and execute campaigns Collaborate with team to identify the consumer lifecycle and strategize how to maintain customer loyalty Create and implement testing to improve e-mail engagement and boost analytics Design and implement customer surveys Identify trends and insights and communicate those findings with teams Qualifications/Background profile: 4-year degree in related field (Marketing, Business, Analytics, etc.) 2-5 years of applicable work experience Must have the ability conceptualize, plan, and implement marketing campaign strategies Proficiency with a variety of desktop analytics tools Familiarity of Google analytics, SEO and email marketing platforms Passionate about marketing and consumer behavior Proven leadership and management experience Great verbal and written communication skills Qualified candidates should send their resume to Sparks Group for additional details. Please note resume must include a valid email address in order to be considered. We look forward to discussing your background, your current job search, and your potential career path with Sparks Group!