Manager, Product Marketing

Employer
Inovalon, Inc.
Location
Bowie, MD
Posted
Oct 13, 2017
Closes
Oct 16, 2017
Function
Management
Hours
Full Time
Inovalon is looking for a Manager of Product Marketing who can help Inovalon to both innovate and grow by leading the Marketing team's tight, integrated relationships with Product, Client Success and Sales. The Product Marketing Manager is a strategic thinker who can influence the product direction while helping to plan and execute demand generation campaigns designed to dramatically increase the Inovalon client base. In this role, you will drive the internal and external communication of our product value propositions. You will develop relevant, credible and differentiated positioning and messaging for our products through innovative and creative marketing assets.Responsibilites Develop product positioning and messaging that differentiates Inovalon in the market; Manage integrated product marketing plan, developing the strategy of the marketing programs that drive demand for Inovalon solutions; Lead the development of content website, sales collateral, lead generation, videos, blog posts, webinars, infographics, and sales tools that support the selling / marketing of Inovalon solutions; Plan the marketing support surrounding the launch of new products and releases and manage the cross-functional implementation of the plan; Work collaboratively across various groups including Product Management, Development, Design, Marketing, Sales, Client Success and Operations; and Drive competitive analysis and positioning to influence Inovalon solution value proposition. Qualifications Bachelor's degree or higher in Marketing, Communications, Business Administration, or related field; At least 3 to 5 years of experience in marketing; Experience marketing technology products & services and/or within a B2B company preferred; Excellent oral and written communication skills; High energy, enthusiasm and initiative; and Ability to excel in a fast-paced environment. Inovalon provides equal employment opportunities (EEO) to all employees and applicants for employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran status and will not be discriminated against on the basis of disability. PI99740212