Product/Brand Manager

VAYA Pharma
Columbia, MD
Oct 13, 2017
Oct 16, 2017
Full Time
What we're looking for: As our Product/Brand Manager, you will be a key player on the VAYA Marketing team. You will be responsible for the management of new product implementation in our Child/Adolescent portfolio. We need a dynamic product manager who will play an influential role in driving and supporting new product development and ongoing product management from both a strategic and execution standpoint. He/she will be responsible for product planning and execution throughout the product lifecycle, including gathering and prioritizing product and customer requirements and working closely with sales, marketing and operations to ensure revenue and customer service goals are met. Reports to: Director of Marketing Responsibilities: Develop marketing plan for brands within portfolio, including channel strategy, marketing campaigns, promotional tactics, as well as associated budgets Manage financial budgets of brands, including current budget tracking & future forecasting Provide R&D with market driven pipeline concepts Work with market insights to develop segmented messaging, positioning, pricing, promotion & relevant materials by brand Work closely with customer insights & digital marketing manager to execute multiple tactical initiatives Work closely with sales team to understand and develop materials/programs that support customer needs in the HCP & Pharmacy channel Identify & track overall performance & KPIs for brand sales & adjust strategy/tactics to improve Prepare for launch of line-extensions & new indications for brands within portfolio Provide strategic support for VAYA ROW Competencies: High level of both written and verbal communication Ability to prioritize and multi-task to meet deadlines with a project management modality. Highly flexible, and able to work both independently and as part of a team Ability to create and develop product strategy plans Skills to analyze data from multiple viewpoints including marketing data, competitive offerings and other information sources Strong presentation, customer service, business and negotiation skills Ability to distinguish product placement within the competitive arena Ability to manage product release related activities including testing, preparing documentation, demos, product launches, etc. Strong problem solving skills Ability to measure sales and set goals. Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments. Supervisory Responsibility N/A- Individual Contributor Travel 25% Required Education and Experience Bachelor's Degree in Marketing or Business; Master's Degree preferred Minimum of five years related experience in Product Management Previous experience in a healthcare related field strongly preferred. Dietary supplement or CPG experience preferred. What we offer: An opportunity to work with our exclusive product line in a creative team culture where employees are valued, innovation is recognized, and the opportunities for growth are limitless. VAYA offers a competitive compensation, bonus and benefits package to include health, dental, vision, life, disability, 401K match and other options. This position is located in Columbia, MD

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