Product Marketing Manager

Washington, DC
Oct 13, 2017
Oct 16, 2017
Full Time
About Marketing at FiscalNote Developing and managing FiscalNotea s suite of products isna t easy especially when the type of products we engineer are so cutting edge that no other existing products can be compared For the market to really understand the full force of our platformsa potential we need to educate decision makers and potential users about the awesome power of our open data analytics Any ambitious marketer dreams of educating the world about products that will engender new market creation spark advanced innovation and forever change the way humans interact with legal information Always up for this challenge our FN marketers constantly iterate on bold and creative avenues to expand our presence and entice potential buyers across the world About the Position The Product Marketing Manager supports the Marketing Director with go to market strategy for all FiscalNote products and solutions and ensures that our messaging value propositions and sales materials continue to resonate strongly with prospects customers and partners This individual will work closely with Business Development Product and the rest of the Marketing team to ensure consistency and strength of execution on all marketing initiatives S he will help develop and manage external product position and messaging as well as maintain product messaging on the corporate website and in sales enablement materials Quickly becoming an expert in our products market customers and competition the Product Marketing Manager must rapidly synthesize disparate and evolving data into a position and craft messaging that connects with both internal stakeholders and customers You Will Develop product positioning and messaging that clearly articulates the benefits and differentiation of FiscalNotea s product suite in the market as well as plan and drive all go to market activities for new positioning and enhanced products Own product and competitive positioning sales enablement market competitive analysis and product launches Work closely with Product and Business Development teams to distill key functionality and benefits into core product marketing messages identifying prioritizing and launching product modifications and additions to improve customer satisfaction revenue and retention Coordinate launches of new products including cross functional plan implementation and release management Partner with Business Development management to communicate the value proposition of the products to the Business Development team and develop the sales tools that support the selling process for our products develop product collateral for all audiences publishers networks press etc including demos sales presentations training FAQs one sheets and other product collateral as needed Leverage your market and competitive intelligence to become an expert on several products and the buying criteria by both differentiating FiscalNote products from competition and positioning such products against other offerings in meaningful ways Collect analyze and distribute customer and competitive intelligence Establish and maintain a marketing relationship with key customers who are willing to act as reference for case studies speaking events and video testimonials Conduct win loss interviews and report findings to relevant stakeholders Develop and manage marketing collateral and sales tools including sales presentations ROI analysis market analysis tools competitive intelligence and datasheets eBooks whitepapers presentations etc Develop product messaging that differentiates FiscalNote across segments by understanding customer needs product roadmap market trends and competitive forces Develop vertical specific content to better reach target industries and partner specific content to support our key channel partners and resellers Work with the Marketing team to create and execute integrated marketing plans across channels and grow the business from awareness to adoption through engagement Develop leverage content that fits the audience mindset needs within that experience eg website in product messaging on boarding blog emails etc and maximizes the strengths of each channel or communication experience About You Collaborative Astute Creative Insanely detail oriented You have a proven track record of meticulous product launch planning and subsequent development of sales tools and communication competitive analysis and relevant product content that drives demand You understand your products inside and out and can tactfully craft message to entice both potential and current customers to leverage FiscalNote products in their day to day work Driven to decimate any competition you derive immense joy in not only positioning products ahead of any other solution but also elaborately and meaningfully demonstrating every value proposition You Have Undergraduate degree in marketing business or other related field years experience in a product marketing role Experience successfully executing at least one product launch from ideation to revenue generation Exceptional writing skills and creative abilities Content marketing and or product management experience ideal Experience creating sales tools that have accelerated the sales cycle or improved conversion rates Aspirations to be a thought leader in your industry Company Benefits FiscalNote offers competitive salaries equity packages and retirement accounts to ensure wea re all FN owners We work hard so we want you to play hard our open vacation policy and vacation expense contribution help us ensure youa re getting the RR you need We offer comprehensive health vision and dental insurance options supplemented by a flexible spending account FSA We have a slew of other benefits which you can check out at careers FiscalNote com FiscalNote is an Equal Opportunity Employer Apply

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