Digital Promotions Coordinator
Requisition Number 17-0136 Post Date 5/22/2017 Title Digital Promotions Coordinator City Falls Church State VA Description This role works closely with internal marketing teams, creative agencies and technical vendors in a support, production, and implementation capacity. This means creating and supporting day-to-day management and production of primarily email campaigns and secondarily local marketsA cents € (TM) digital and social media effort. This role requires taking in requirements for email marketing campaigns, programs and building drops, templates, list pulls and segmentations for end-to-end execution while providing marketing consultation/customer service to internal stakeholders. The Digital Promotions Coordinator will report to Digital Marketing Manager and work in concert with greater web marketing and corporate marketing teams to provide excellent customer service to the B2C and B2B marketing organizations. Digital Promotions Coordinator must be an experienced email marketer A cents € " with skills in building email templates, HTML coding, Photoshop and writing for the web. Experience in social media, content marketing and SEO a plus. Experience in promotional copywriting, journalism, blogging, communications/PR or other short/or long form writing is preferred. Responsibilities: Email Marketing: Implement and help manage email marketing campaigns, including: creative development, list management, distribution, and backend analysis and reporting. A cents € cents Act as primary point of contact for day-to-day email marketing campaigns to internal stakeholders A cents € cents Help manage master calendar of email marketing campaigns A cents € cents Understand and work in synch with wider scale customer communications program to ensure well-coordinated customer outreach A cents € cents Take holistic approach to campaign management, ensuring alignment with integrated digital marketing campaigns. A cents € cents Develop email marketing templates, write HTML code, work to find efficient templatization for consistent style and tone matching the brand. A cents € cents Ensure designs are clean, follow brand guidelines and render correctly for devices and email clients. A cents € cents Manage lists and segmentations for email drops, ensuring total accuracy A cents € " always with best fit audience to communication. A cents € cents Develop imagery supporting drops/template, as needed. A cents € cents Run campaigns on tight timelines A cents € " meeting all deadlines. A cents € cents Provide comprehensive reporting and analysis to stakeholders. Local Digital Marketing Support: A cents € cents Listen, consult and document local market social media & email campaign needs. Act as liaison from web team to local marketing teams. A cents € cents Working with greater web team develop end-to-end campaigns/programs to enact local marketsA cents € (TM) digital media campaign vision/growth. A cents € cents Draft/develop writing, campaign forms, supporting graphics/layouts to execute local market digital and email campaigns - working with web team. A cents € cents Make connections across: local campaigns, enewsletter articles, landing pages and weekly editorial to ensure local efforts are fully supported. A cents € cents Support campaign end-to-end; beyond copy & creative, assist with legal rules, documentation, fulfillment and reporting. National Digital Marketing Support: A cents € cents Working with web team, corporate marketing and agencies support brand-wide social media campaigns for B2C and B2B engagement efforts A cents € cents Make layout modifications and basic image editing, in support of campaigns, as necessary. A cents € cents Manage local promotions, events & local content A cents € " end to end. A cents € cents Working with web team, support day-to-day content development including writing blurbs/teaser, drafting web page copy and gathering image & video assets. Vendor/Agency Management. Work with digital marketing vendors to implement and help support various local market digital campaign initiatives, including but not limited to: A cents € cents Email marketing templates A cents € cents Creative design, landing pages and microsites A cents € cents Social Media campaigns support A cents € cents Mobile campaigns support and analysis A cents € cents Video production guidance and management Asset Management, Reporting & Analytics: A cents € cents Prepare reporting for local promotional media campaignsA cents € (TM) performance. A cents € cents Prepare monthly reporting A cents € " top channels. A cents € cents Participate in ad hoc campaign performance analysis. Requirements REQUIREMENTS: A cents € cents Bachelor's degree required. Major in Journalism, Marketing, Communications or Digital Media preferred. A cents € cents 2-4 yearsA cents € (TM) experience as an email marketer A cents € " producing and managing email marketing. A cents € cents 1-2 yrs. copywriter, promotional writer, journalism, blogging, web writer, communications/PR or other short/long form writing is preferred. A cents € cents Familiarity with writing for the entertainment industry is a plus. A cents € cents Exceptional writing ability A cents € " multiple writing samples are required. A cents € cents Experience content marketing is preferred. A cents € cents Must have modern HTML coding, email and web page layouts, and basic image editing skills are required. A cents € cents Knowledge of and experience with IA/UX & web design principles A cents € " command of strong visual design and landing page best practice is helpful. A cents € cents Must thrive working within start-up paced environment, innovative environment with a strong ability to manage multiple deadlines and multi-task across campaigns & projects. A cents € cents Ability to manage work within multi-functional teams on tight deadlines. A cents € cents Highly organized with strong self-management ability to time manage according to work streams. A cents € cents Extreme detail orientation is a must. A cents € cents Strong ability to support marketing effort with solid interpersonal skills and commitment to customer service. We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.