B2B Sales Promotion Expert

Lufthansa German Airlines
Washington, DC
Oct 12, 2017
Oct 16, 2017
Full Time
Lufthansa is one of the world`s leading airlines. As an internationally-operating aviation Group Deutsche Lufthansa is active in the following business fields: Passenger Transportation, Logistics, MRO and Catering. We are looking for a B2B Sales Promotion Expert to be located in Washington DC Goals The Sales Promotion Expert is responsible for the development, co-ordination and implementation of local Sales Promotion B2B activities, with the goal to increase revenue in local markets within the defined sales strategy. She/he supports the implementation of central/regional B2B Sales Promotion activities and is part of the B2B Sales Promotional process Community and is the interface between the regional B2B Sales Promotion unit and the local sales management. He/She needs to ensure process orientation on all level as well as effectively locally drive impactful and targeted communication of LHG services& products and sales tools & programs to and with relevant B2B customers. Tasks: Dependent on the assignment focus the tasks include the following: Execute local B2B Sales Promotion plan Develop and implement local sales-promotion activities to support the global as well as local sales strategy and in accordance with centrally agreed Marketing strategies and guidelines Plan and implement local events, local communications in cooperation with local markets and initiatives to support B2B Sales target groups eg eXperts newsletter and promotions, acquisition of new eXperts participants, PPB newsletter and promotions. Sales Products & Programs (PPM) Marketing: communication campaigns of new LHG sales products and programs to B2B customer Joint Sales Promotion activities with B2B customers towards joint B2C customers as part of agreement, eg joint mailings, events, contests, product fares Monitor, evaluate and initiate customer-centric activities together with the regional B2B Sales Promotion colleagues Continuous monitoring and reporting of competitor B2B Sales Promotion/ Marketing actions in the market. Regular update of the local Marketing, tracking of budget spend via online Marketing budget tool and reconciliation with SAP Amend and facilitate centrally/regionally provided content on local platforms and programs. Contribute local content, do local/language feedback to translations on airlines specific content Coordinate local LHG partner (eg JV partners) input for central tools and platforms (eg PPB, eXperts, corporate newsletter, etc.) Procure and inventory control of B2B Marketing materials Review and implementation of B2B partnerships Continuously updating relevant Sales Promotion/Marketing databases Ensure constant exchange and collaborative approach with Regional Sales Promotion Manager and B2C Marketing local Ensure local harmonized B2B Lufthansa Group appearance Local PR coordination in, if applicable Local PR coordination with B2C Marketing Expert if applicable Steering of local agencies to produce sales collateral in accordance with regional guidelines and global decoupling agency Participation in other duties as assigned Education- High school certificate or GED required, Bachelor degree desirable , Marketing or Communication degree desirable Professional Experience- 2 years marketing or sales promotion experience, professional experience in planning and monitoring communication and sales promotion activities Fluent English , German desirable Computer proficiency-MS Office Must possess a valid driver's license Willingness to travel Must possess permit to work in the US We offer a competitive salary and fringe benefits, including tuition reimbursement, flight privileges, 401(k) with enhanced company match, medical, dental, disability, EAP, vision, and life insurance. Equal Opportunity Employer by choice. Only candidates selected for interview will be contacted.

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