Social Media Specialist
Specialist, Social Media Summary PenFed is hiring a Specialist, Social Media in our McLean, Virginia headquarters. The primary purpose of this job is to be responsible for managing all social content marketing efforts including participation in campaign strategy, planning and execution. Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned. Collaborate with designers, marketing managers, social media team, external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audiences. Serve as content curator for the social media team. Represent the social media team at special events. Interface with and provide correspondence, on social media channels after normal business hours to include weekends and holidays. This is a shared responsibility. Interface with website content team as it relates to the blog, social media and marketing efforts. Work closely with the social media strategist on content strategy for social media channels. Work closely with content writers and product teams to implement strategy from beginning to end - from idea conception, to writing, content review and publication. Produce high-quality content for websites, blog, marketing materials, and video scripts. Write marketing copy for advertising social advertising campaigns. Other duties as assigned. Education and Experience Equivalent combination of education and experience is considered. Bachelor's Degree in Marketing, Communications or a related field is required. Minimum of three (3) years' of experience in producing content is required. Experience working with social media platforms is required. Experience building audiences either online or offline is required. Experience in the financial space is preferred but not required. Ability to provide afterhour's coverage/support to the social media team is required. Knowledge of content optimization and SEO tactics if required. Must have direct experience with all social platforms, email marketing, writing both website content and blogs, as well as handling online reputation management Familiarity with social media advertising, email marketing and Adobe Experience Manager is a plus. Supervisory Responsibility This position will not supervise employees Work Environment While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise. *Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.* Travel Limited travel to various worksites is required. About Us Established in 1935, PenFed today is one of the country's strongest and most stable financial institutions with over 1.6 million members and over $23 billion in assets. We serve members in all 50 states and the District of Columbia, as well as in Guam, Puerto Rico, Okinawa, and Portugal. We are federally insured by NCUA and we are an Equal Housing Lender. We are available to members worldwide, via the web, seven days a week, twenty-four hours a day. Our mission isn't simply to help our members get by. We exist to help them realize every ounce of their potential. We exist to educate, and to encourage. We exist to usher their dreams into the land of reality. We provide our employees with a lucrative benefits package including robust medical, dental and vision plan options, plenty of paid time off, 401k with employer match, on-site fitness facilities at our larger locations, and more. Equal Employment Opportunity PenFed will maintain and observe personnel policies which will prohibit discrimination or harassment against a person because of race, color, creed, age, sex, gender, religion, national origin, ancestry, genetic information, military or veteran status or obligation, the presence of a physical and/or mental disability and all other statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same. PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at 703-838-1568.