Marketing Automation Specialist

Employer
TEKsystems, Inc
Location
Lutherville-Timonium, MD
Posted
Oct 12, 2017
Closes
Oct 16, 2017
Function
Accountant, IT
Hours
Full Time
The Marketing Automation Specialist will oversee and optimize technology that aligns marketing and sales and supports creation of a world-class marketing function by connecting people, process, and technology. You'll join a marketing team that has won numerous awards for digital marketing and live event production.As Marketing Automation Specialist, you have an exciting opportunity to be a trailblazer that enables us to increase our usage of SalesForce and Pardot across multiple brands and continuously builds our sophistication with the tools.The role requires a broad understanding of modern marketing and the portfolio of marketing activities including inbound and outbound marketing, content, SEO, demand generation, CRM, etc.Duties of the Marketing Automation Specialist include:Implement email best practices to maximize conversion, engagement, etc.; provide well segmented lists for marketing campaigns.Stay current with best practices and industry trends for email marketing, and develop fresh and innovative ideas for the teamManage digital content marketing across multiple web properties.CRM/SalesForce experience required*Oversee technology design, solutions and integration architecture in Salesforce to streamline organizational needs.Participate and contribute ideas in team meetings that address strategic business initiatives involving Salesforce.Develop reports, custom report types, dashboards and process to continuously monitor data quality and integrity.Manage functional day-to-day operations of Salesforce.com such as managing security, users, roles, profiles, groups, page layouts, queues and other Salesforce.com setup optionsInitiate internal projects to improve lead generation, marketing programs, and marketing effectivenessPartner with key stakeholders to develop meaningful KPIs and monitor lead acquisition, flow, nurture, scoring and website metrics.Maintain Marketing dashboard to report program activity, lead-to-pipeline, and effectiveness across the customer journey.Manage third-party SEO consultants to maximize investments and increase overall online presenceExperience with B2B marketing highly preferredAbout TEKsystems:Join TEKsystems(R), a leading IT staffing, IT talent management and IT services firm, and get your career on the fast track. We have more than 100 offices worldwide, and we partner with over 6,000 clients and place over 80,000 consultants per year. At TEKsystems, we seek to understand our consultants' skills, goals and interests, allowing us to present targeted job opportunities on a contract, contract-to-hire or direct placement basis. TEKsystems' leadership in the market stems from our sincere and personal commitment to driving the success of our customers, consultants and each other.The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please call 888 472-3411 or email accommodation@teksystems .com for other accommodation options.