Associate Director of International Communications, Africa

Washington D.C.
Oct 12, 2017
Nov 16, 2017
Full Time

The Campaign for Tobacco-Free Kids (CTFK) seeks nominations and applications for a strategic-minded, experienced, and proactive Associate Director of International Communications to play a leading role in CTFK's efforts to improve the quantity and quality of media coverage of key tobacco control issues in low-and middle-income countries. Qualified candidates will understand and have proven experience utilizing the media as a critical component of policy advocacy campaigns and providing technical support to organizations in the strategic use of media in advocacy, and will be a strategic partner to CTFK colleagues and civil society organizations in selected African countries in passing and implementing policies proven to reduce tobacco use.

The Associate Director will play an important role in supporting and training NGO partners in African countries to improve the quantity and quality of media coverage in their countries, as well as improving the capacity of the media to report on tobacco control and related issues. S/he will help organizations and networks in the selected countries develop and implement media advocacy strategies and implement programs such as journalism fellowships and workshops. This position is based in Washington, DC and is open to U.S. citizens and other applicants permitted to work in the U.S.

About the Campaign for Tobacco-Free Kids

The Campaign for Tobacco-Free Kids is a leading force in the fight to reduce tobacco use and its deadly toll in the United States and around the world. Our vision: A future free of the death and disease caused by tobacco. A non-governmental organization based in Washington, DC, CTFK promotes public policies that have been proven to reduce tobacco use and exposure to secondhand smoke, including higher tobacco taxes, comprehensive smoke-free laws, strict bans on tobacco advertising, promotion and sponsorship, and graphic warning labels on tobacco products. Internationally, CTFK supports governments and non-governmental organizations in promoting and implementing these policies in low- and middle-income countries where more than 80 percent of tobacco-related deaths will occur in the coming decades.

CTFK has been designated as a key partner organization to coordinate activities under the Bloomberg Initiative to Reduce Tobacco Use, working with governments and non-governmental organizations to implement effective measures to reduce tobacco use. CTFK has active initiatives in low- and middle-income countries around the world where the highest rates of tobacco use are found including Indonesia, China, India, Bangladesh and Russia, in addition to its longstanding program in the United States. We are also proud to work with the Bill & Melinda Gates Foundation to support tobacco control progress in Africa.

Global statistics on tobacco-related deaths are astonishing. The worldwide death toll is at more than five million people each year and climbing. Without urgent action, tobacco will kill one billion people in the 21st century. Every day, 80,000 to 100,000 young people around the world become addicted to tobacco, and secondhand smoke kills more than 600,000 people each year, including 165,000 children. Tobacco use also costs governments an estimated $500 billion each year in health care expenditures, productivity losses, fire damage, and other costs.


The Associate Director of International Communications for Africa develops, implements, and supports media advocacy campaigns aimed at tobacco control policy progress in low- and middle-income countries in Africa.  The Associate Director serves as a resource for CTFK staff, NGOs in African countries, and the media.  S/he develops and implements communications strategies in collaboration with NGOs and partners in selected countries with the goal of passing and implementing policies to reduce tobacco use.

Primary Duties:

  • Serve as member of CTFK’s Africa team, participating in program development, team meetings, etc. to ensure that media strategy supports CTFK’s goals and objectives in Africa.
  • Develop and maintain a high-level communications strategy to support Africa team goals and define priorities, including developing and overseeing the Africa communications budget.
  • Develop, implement, and support media advocacy strategies in partnership with NGOs and partners in selected low- and middle-income countries of focus in Africa.
  • Implement strategies to increase the capacity of the media to report on tobacco control, including journalism workshops and other programs.
  • Develop and maintain a network of responsive journalists throughout Africa.
  • Implement strategies to enhance ability of NGOs in selected countries to conduct effective media advocacy, including media advocacy workshops.
  • Collaborate with CTFK’s social media team to optimize the use of social media in advocacy campaigns, and participate in social media training for African partners.
  • Conduct research on the media landscape in new focus countries to help guide development of media programs.
  • Contribute to efforts to implement systems for gathering data and analyzing the results of CTFK’s media programs, and translate this data into clear progress reports.
  • Draft, edit and oversee production of press releases, reports, brochures and other communications materials when necessary. Work in conjunction with the CTFK web team on an ongoing basis to write and produce content for the organizational website.
  • Collaborate with communications staff from other organizations and alliances working on tobacco control in Africa.
  • Provide support to CTFK’s grants program and grantees in the grant review, negotiation, and implementation phases, with an emphasis on the communications elements of the grants.
  • Oversee relationships with and output of communications agencies and consultants.

Desired Skills:

  • Client-service experience in the field of advocacy communications and public relations.
  • Experience in utilizing earned, paid media and social media in a policy advocacy context.
  • Demonstrated ability to develop and implement media and communications strategies in support of policy change and implementation in African countries.
  • Hands-on experience designing and conducting training programs.
  • Strong experience working with the media across African countries and regions, with existing contacts in the media.
  • Minimum seven years relevant experience.
  • Excellent writing, speaking and editing skills (English).
  • Fluency in French strongly preferred.
  • Experience working at the international level and in cross-cultural settings.
  • Ability to handle multiple tasks in fast-paced environment. Comfort in a setting in which demonstrated results are required.
  • Availability and desire to travel to Africa up to 5-6 times each year.

To Apply

To apply for this position, email a cover letter, resume and salary history to Please reference code: ADICA-08 Africa Communications in the subject line of your email. Resumes will be accepted until the position is filled.

The Campaign for Tobacco-Free Kids is an Equal Opportunity Employer and welcomes applications from individuals who will contribute to its diversity.

The Campaign for Tobacco-Free Kids is a leader in the fight to reduce tobacco use in the United States and around the world. By changing public attitudes and public policies on tobacco, the Campaign works to prevent kids from smoking, help smokers quit and protect everyone from secondhand smoke. A non-profit organization established in 1996, the Campaign does not accept any government or tobacco industry funding.

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