Senior Director Product Marketing

Datatel, Inc.
Fairfax, VA
Oct 12, 2017
Oct 17, 2017
Executive, Director
Full Time
The Senior Director Product Marketing is the primary owner of solution launch, compelling sales materials and tools, and promotional activities related to assigned products and services. The Senior Director Product Marketing will work closely with product management to analyze markets and the competition as well as solution opportunities to optimize revenue. The Senior Director Product Marketing will be responsible for generating product positioning early in its development phases and work with product management, sales to create marketing and launch plans for the products and coordinate with other resources within marketing to develop all necessary promotion programs and sales support tools. The Senior Director Product Marketing will drive the launch process. Whatever the responsibilities, you'll have lots of opportunity to make your impact at Datatel: - Develop product positioning/messaging and compelling sales tools - Train the Sales team - Develop and lead the execution of marketing plans and launch plans - Research community college, four-year private college and other potential markets to understand current needs and understand best targeting opportunities - Perform competitive analysis - Work with product managers on defining strategic initiatives - Work with product managers on pricing - Support the sales team - Drive promotional and marketing program initiatives - Manage product marketing managers Minimum 11 years experience in product marketing related to disciplined positioning, promotion and launch of technology products in business to business markets is required. - Higher education domain knowledge and experience is preferred. - An undergraduate degree is required -- MBA strongly preferred. - Proficiency with Microsoft Office is required. - Since this position requires frequent interaction with senior management and other divisions, excellent communication, project management, analytical and organization skills are critical. - The position requires efficient multitasking and the ability to prioritize work on multiple, simultaneous projects under tight deadlines

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