Marketing Specialist

Employer
HZDG
Location
Rockville, MD
Posted
Oct 12, 2017
Closes
Oct 16, 2017
Function
Accountant, IT
Hours
Full Time
We are currently seeking a Strategic Email Marketing Specialist to join our team of inbound marketing specialists at HZ. This position requires an individual who is prepared to take a contributing role in defining the email marketing direction for multiple big-brand clients, in industries ranging from real estate to cheese. Responsibilities: Help lead weekly meetings with the client on the status of ongoing efforts, and on long-term goals and objectives.Build and execute all facets of email marketing campaigns, including content development, design and formatting, delivery targeting, and performance reporting and analysis.Author new email content and refine existing content to increase clarity, improve conversion and streamline communications.Collaborate with creative and programming teams to implement templates, database queries and designs.Collaborate with other online marketing teams to produce highly integrated, conversion-driven campaigns.Write, test and measure impact of content variations, such as headlines, email subject lines, body copy, calls-to-action, and images.Create and maintain organized and insightful performance reports. Qualifications: 1 A cents € " 3 years of work experience as an email marketer, web producer, copywriter, or similar marketing position.Good writing skills. Able to effectively communicate ideas across different brand voices. Beginners-to-intermediate HTML knowledge, with a willingness to become more advanced in HTML and coding.Hands-on experience creating and managing email campaigns on platforms such as ExactTarget, MailChimp, IContact, Sliverpop, and BlueHornet. Experienced in Microsoft Excel with the ability to organize and analyze large amounts of data.