Marketing Manager

Sunrise Systems, Inc
Reston, VA
Oct 12, 2017
Oct 20, 2017
Full Time
Title/Role: Marketing Manager Job Id: 17-11304 Duration: 6 months Job Location: Reston, VA Scope of Work Marketing Manager plans and implements marketing programs or projects that support Sprint's organizational marketing objectives for volume, revenue, profit, customer acquisitions, retention and satisfaction. Works individually or with a team to analyze economic considerations, develop marketing forecasts, estimate costs, prepare pricing studies and manage program/project budgets. Seasoned professional with expert knowledge of a specialty. Regarded internally and/or externally as a subject matter expert. Develops and implements marketing plans, programs and initiatives. Assists in the management of marketing initiatives for assigned marketing function. Reports to Manager/Director Marketing. The person should have knowledge of marketing policies and procedures and experience in managing complex marketing projects and programs. Bachelors Degree in related field. 5-8 years of related work experience. Other Skills Potential Temp to Perm. READ - candidates must meet the following requirements Title: Digital Marketing Manager Paid Display POSITION SUMMARY: Post Paid Customer Base Management Team is seeking a Manager of Digital Marketing who will oversee existing digital display marketing programs prospecting/retargeting (including paid social, mobile and video ads) and affiliates, as well as lead the effort to test and scale new/emerging digital programs. You will be responsible for trafficking advertisements, account management, optimizations and reporting for paid display ad campaigns. Were looking for a precise, detail-oriented individual that loves delivering high quality work. You will be the go-to source for all online display campaign data and analytic insights in collaboration with in-house teams and multiple agencies to execute and continually improve the campaign process. ESSENTIAL FUNCTIONS Primarily responsible for co-managing and owning in house media teams and agency relationships for display program Deliver on goals, objectives, and KPIs, meeting Return on Ad Spend (ROAS) and Cost Per Upgrade(CPU) targets to upgrade and retain customers at a profitable cost Oversee and report on the success of digital campaigns and provide program changes or recommendations Act as subject matter expert for all things campaign management and campaign execution This includes best practices, creative QA, and delivery troubleshooting Responsible for implementing new process and policies to minimize turnaround time on campaign optimization requests Lead weekly status meetings to review all campaigns and ensure optimal monetization and execution Collaborate with Sprint Digital creative team on campaign asset requests, develop creative briefs and main point of contact for campaign issues when necessary Oversee marketing budget, determine the right investment allocation by channel to drive maximum results, and localize efforts across all major markets Collaborate with Base Marketing to increase LTV and leverage CRM data in Base Marketing channels, including display retargeting, lookalike targeting, dynamic ads, remarketing lists etc. Drive other projects as needed by executives or as business needs change QUALIFICATIONS: Education/Certifications: Degree in Marketing, Mathematics, Finance, Economics, Statistics or similar discipline Skills: 5 years experience in Paid Search for telecom, cable operators and e-commerce/online retail organizations 5 years experience in direct response experience Experience with Adobe Analytics, DoubleClick Suite, Google Analytics 360 Suite and/or other digital media technology platforms Good project management, organizational skills and strong attention to detail is a must Strong skills with PowerPoint and Excel Excellent written and verbal communication skills required Excellent customer service skills required Ability to operate effectively in a very fast-paced, entrepreneurial, and dynamic environment Working knowledge of project management systems, including JIRA and the Agile process a plus Contact Raghu Murthy, (732) 272-0336 [Click Here to Email Your Resume]

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