Digital Marketing Manager (Lead Generation)

Employer
Creative Circle
Location
Alexandria, VA
Posted
Oct 12, 2017
Closes
Oct 16, 2017
Function
Management
Hours
Full Time
Our Tech firm based in Reston, VA is looking for a Digital Marketing Manager to join their team. Duties:-Create emails, landing pages, forms and reports within HubSpot to support all the marketing programs.-Build and improve email marketing strategy, and nurture campaigns for prospects and customers.-Analyze customer demographic and product sales data to provide in-depth understanding of customer segments, and product ownership across segments.-Perform regular audits and maintain integrity of lead scoring and lifecycle process between HubSpot and Salesforce.com.-Perform analyses and effectively communicate findings related to digital marketing campaign response rates and purchase conversion tracking results.-Collaborate with marketing managers to deliver marketing qualified leads to sales operations/sales for conversion.-Track ongoing metrics, including lead generation, campaign effectiveness, engagement levels, funnel advancement.-Perform analyses of all campaigns and recommend methods to increase response rates and decrease expenses.Requirements:-Solid HTML development skills -Proficient in WordPress to manage corporate website updates.-Minimum of 5 years in digital/creative marketing.-Knowledge of Adobe Creative suite or similar design software.-Solid understanding of HubSpot, Google Analytics, and Google AdWords. -Knowledge of SEO best practices.Submit resume (and samples if applicable) to: [Click Here to Email Your Resume]