Marketing Analyst

1 day left

Employer
Corporate Brokers, LLC
Location
Baltimore, MD
Posted
Oct 12, 2017
Closes
Oct 23, 2017
Function
Analyst
Hours
Full Time
The Marketing Analyst is primarily responsible for the Marketing department metrics, analytics, tracking, reporting, systems (MCIF, etc). This individual coordinates on-time monthly marketing reporting and campaign tracking and analysis. The Marketing Analyst supports multi-channel direct marketing campaigns using analytics and campaign management software for targeting and segmenting members and prospects, test design, marketing optimization, and profitability analyses. Provides strategic interpretation of findings across projects, both quantitative and qualitative, and provides actionable recommendations to further inform business plans. Essential Duties and Responsibilities: Manages the Marketing Customer Information File (MCIF) database and recommends targeted strategies to effectively cross-sell new products and services,