Marketing Analyst

Location
Bethesda, Maryland
Salary
Competitive pay
Posted
Sep 22, 2017
Closes
Oct 27, 2017
Ref
AD215476
Industry
Other
Hours
Full Time

Job Summary/Company:
Do you have a data-driven mind? Do you love marketing? Do you enjoy understanding the “why” behind consumers actions? If you answered yes to all then keep on reading! Sparks Group has partnered with a great ecommerce in the DC metro area and together we are seeking a Marketing Analyst to join the team!

Responsibilities: 

  • Identify marketing content tone and style necessary to attract non-customers and make them loyal consumers
  • Plan initiatives throughout the different stages of a buyers journey
  • Report and analyze on marketing campaigns; measure performance
  • Implement lead generation and nurturing campaigns to drive new and existing consumers through the buyers funnel
  • Work with Marketing Analyst Manager plan and execute campaigns
  • Collaborate with team to identify the consumer lifecycle and strategize how to maintain customer loyalty
  • Create and implement testing to improve e-mail engagement and boost analytics
  • Design and implement customer surveys
  • Identify trends and insights and communicate those findings with teams

Qualifications/Background profile: 

  • 4-year degree in related field (Marketing, Business, Analytics, etc.)
  • 2-5 years of applicable work experience
  • Must have the ability conceptualize, plan, and implement marketing campaign strategies
  • Proficiency with a variety of desktop analytics tools
  • Familiarity of Google analytics, SEO and email marketing platforms
  • Passionate about marketing and consumer behavior
  • Proven leadership and management experience
  • Great verbal and written communication skills

Qualified candidates should send their resume to Sparks Group for additional details. Please note resume must include a valid email address in order to be considered.

We look forward to discussing your background, your current job search, and your potential career path with Sparks Group!