Williamsburg, Virginia
Sep 15, 2017
Oct 20, 2017
Full Time


FLSA Status: Exempt

Grade: 3, Administrative Pay Schedule

Revision Date: 8/8/2017

Location: Central Office


This position provides leadership in the areas of internal communications by planning, implementing and directing an effective and innovative information, communication and staff relations strategy in accordance with the strategic plan.  This position is responsible for developing and maintaining programs to foster robust in-house relations while overseeing the dissemination of information about the division to internal audiences.  Acts as a spokesperson for the division as well as an advisor to the Superintendent and senior leadership team in matters of communication, internal public relations, and engagement.


  • Performs the duties of the Director of Public Relations and Community Engagement in his/her absence. 
  • Provides strategic communications, employee relations and engagement counsel to the Superintendent and senior leadership team.
  • Plans, implements, and directs effective communication between school system leadership (i.e. Superintendent, school board and staff) and internal stakeholders through a variety of strategies, including, but not limited, to forums, meetings, the Intranet, internal newsletter/news bulletins, email communication, video, social media etc.
  • Designs, coordinates and executes the internal communications component of major initiatives (examples: redistricting, budget development, legislation, curriculum changes, etc.)
  • Assists with the coordination of multi-media utilized during school board and internal division meetings.
  • Attends school board meetings, writes and disseminates board summaries to employees.
  • Assists the Superintendent in preparation of comments, scripts and other materials for division events as requested.
  • Works as a member of an advance team to secure logistical needs in preparation for school division appearances by school board members or the Superintendent.
  • Serves as the primary advocate for the district’s strategic plan, initiatives and priorities within the organization.
  • Assists the Director of Public Relations and Community Engagement in the promotion and dissemination of district and school activities and achievements through a variety of available resources including websites, newsletters, e-mail and/or other means.
  • Provides communications advice and leadership (public relations and internal publications design) to schools and departments.
  • Advances district “brand” recognition and support through all internal stakeholder and employee venues.
  • Tracks results and conducts analysis to determine and recommend the most effective internal channels for advertising programs.
  • Maintains a thorough understanding of school system initiatives and accomplishments.
  • Attends meetings of community agencies and organizations in the absence of the Director of Public Relations and Community Engagement as appropriate.
  • Models the WJCC Strategic Plan Values: Individualism, Integrity, Innovation, Accountability and Collaboration.
  • Performs other duties as assigned.

MINIMUM QUALIFICATIONS (Knowledge, Skills and/or Abilities Required)

Bachelor’s degree in Communications or related field; master’s degree preferred.   Experience in public education or the public sector preferred.  Demonstrated leadership ability in organizing and supervising the work of others.  Comprehensive knowledge of strategic communications, public relations, marketing, and branding.  Demonstrated ability to work cooperatively and effectively with a variety of employees and constituents. Demonstrated excellent oral and written communication skills.




Performs duties under the supervision of the Chief of Staff.


Highly diverse and complex duties.  Must have high tolerance for change and the ability to work on several projects and assignments concurrently.  Strong interpersonal skills required in working with diverse groups.  Must have initiative and assume responsibility for working productively with minimal supervision. 

Must have the ability to sit for extended periods of time in a busy office environment; exhibit manual dexterity to enter data into a computer terminal; to see and read a computer screen and printed material with or without vision aids; hear and understand speech at normal levels and on the telephone; speak in audible tones so that others may understand clearly in person and on the telephone; ability to understand and follow oral and written instructions; physical agility to lift up to 25 pounds.

If they apply online at:  under Careers…they can complete the application and attach a resume