Senior Specialist, Digital Marketing

Employer
Sunrise Senior Living
Location
Mclean, VA
Posted
Sep 15, 2017
Closes
Sep 19, 2017
Function
Accountant, IT
Hours
Full Time
JOB OVERVIEW 'Sunrise is the best place that I've ever worked, simply because of the people. We provide quality care in an environment that feels like home. Our focus is doing what's right for the resident. For me, that's a big breath of fresh air.'- Sunrise Leader Sunrise Senior Living is looking for Senior Specialist, Digital Marketing to enhance the growth of our online presence and lead generation. The right candidate is a results driven individual with a sense of urgency and is always striving to improve digital performance. This person must have a passion for solving problems while uncovering opportunities through data analysis. The selected candidate will support the Senior Manager, Digital Marketing with all online efforts with specific focus on paid search, content management, search engine organization (SEO), data analysis, and project management. RESPONSIBILITIES & QUALIFICATIONS Responsibilities Manage online projects with digital marketing vendor; collaborate with multiple team members to execute a project from scope to completion Work closely with the paid search management team to provide recommendations for keyword opportunities, campaign structuring, retargeting/display and other facets of paid searchOversee all internal website content updates with careful proofreading and the ability to identify missing elements and adhere to company brand guidelinesGuide and execute SEO strategy for our community websites; understanding of white-hat SEO tactics is preferredMonitor search engine rankings, organic site traffic and user behaviorGain insights from web analytics, such as Google Analytics and other reporting tools; creating and updating dashboards for routine and ad hoc reporting to management teamPassionate about keeping current with emerging search engine and marketing industry trends and development Qualifications Bachelor's degree in marketing, communications, or other related field of study or equivalent work experience Minimum of three years' digital marketing experience ideally in paid search, SEO, content management systems, and data analysisStrong organizational, project and time management skills with the ability to handle multiple tasks simultaneously‪The ability to adapt to change quickly and to tackle unfamiliar tasks and requests with enthusiasm and resourcefulness.Demonstrated examples of campaigns and copywritingComputer Skills: Microsoft Office Excel (Intermediate level), Google AdWords/Bing Ads, and Google Analytics Preferred but not required skills: Sitecore, Eloqua, Marin Sunrise maintains a drug-free work environment and all offers of employment with Sunrise are conditioned on submitting to and successfully completing and passing a drug and alcohol test. ABOUT SUNRISE Sunrise Senior Living has championed quality of life in senior care for more than 30 years. We believe team members are our greatest resource and are looking for people who share our commitment to provide quality care for seniors and their families. It's no surprise that many of the world's leading experts in Senior Living entrust their career to Sunrise. At Sunrise, you will Make a Difference Every Day We are passionate about our mission - to champion quality of life for all seniors. We deliver high-quality care with a personal touch and encourage our residents to enjoy life to the fullest. Be Part of a Uniquely Supportive CommunityThe care-focused environment we create for residents extends to our team members. We offer programs, rewards, and benefits to help you live your best. Ignite Your PotentialWe believe potential has no limits. We offer best-in-class leadership development programs designed to grow our leaders. We are committed to helping our team members achieve their career goals.