Digital Marketing Specialist, Corporate
The Digital Marketing Specialist plays a critical support role within the Marketing department. The role requires the ability to handle a number of projects at any one time as well as being able to respond quickly to onsite staff and corporate team requests. The specialist will work within the Kettler Digital team developing, implementing, and reporting on marketing campaigns for our primary business lines.Key responsibilities:* Running day-to-day execution and management of online marketing channels, including: Display, Search, Email, Social, and SEO* Assisting in execution of both paid and organic social media campaigns* Assisting Marketing Managers in reviewing campaign performance of digital channels, and creating presentations/reports upon request* Managing ongoing optimization efforts for paid media campaigns across digital channels* Assisting in managing property placements on apartment Internet Listing Services (eg Zillow, Apartments.com, etc.)* Assisting in vetting and selecting digital vendors and business partners* Coordinating with IT to implement tracking and analytics where needed* Ensuring that all account activity and results are reported back to the Digital Marketing Manager, Social Media Manager, and VP of Marketing* Staying up to date regarding digital tactics and online opportunitiesWhat we're looking for: The candidate should have hands-on experience managing online advertising campaigns across media channels like - Display, SEM (PPC), SEO, and preferably mobile and social. Basic qualifications* Bachelor's degree* At least 2 years of experience managing digital marketing campaigns* Experience managing paid media campaigns* Basic knowledge of advertising pixels, custom audiences, and remarketing* Passion for digital marketingPreferred qualifications* Agency experience strongly preferred* Hands-on experience managing search marketing campaigns * Experience working within advertising optimization platforms like Kenshoo or Marin* Experience working within CRM and marketing automation platforms* History managing multiple projects with many stakeholders* Excellent communication skills* Experience using various CMS platforms* Working knowledge of HTML and CSS* History creating and analyzing channel performance reports using tools like Google Analytics, Google Data Studio, Adobe Omniture, and others* Experience managing 3rd party agencies and/or digital vendors * Strong multitasking skills* Prior project management experience is a plusThe Digital Marketing Specialist should be passionate about technology and digital media, actively seeking to drive innovation and growth to Kettler and its clients.The role is based in the Kettler corporate office in McLean, Va.