Director of Direct Response Marketing and Data Analytics and Marketing

Merito Group
Vienna, VA
Sep 13, 2017
Sep 18, 2017
Full Time
Job Description Conveniently headquartered just a short walk from the Silver Line Metro in Tysons, this mature student focused marketing company seeks to add an experienced direct mail, direct response marketing pro to their existing marketing team. Working with the digital team and the finance team you will lead the company efforts in direct mail being sent in alignment with the digital and social media strategies. Successful candidates are knowledgeable about direct mail, have strong analytical skills to monitor and drive the successful efforts of the company's marketing materials. Bachelor's Degree in Business, Mathematics or Statistics required. 5+ years of experience in direct to consumer campaign analytics in a business setting ideal. Knowledge in SQL and Relational database concepts, a variety of marketing analysis experience, specifically in predictive analytics, business intelligence, market research and segmentation also required. This is a high energy, fast paced group so if you like collaboration and having fun at work apply today- Responsibilities for this position include: Planning and implementing B-to-C marketing strategies with a large emphasis on direct mail marketing Developing predictive models in conjunction with data procurement strategy and data order management Using marketing analysis techniques and tools to increase campaign effectiveness and improve marketing spend Investigating and tracking the evolution of customer behavior and purchase motivations corresponding with demographic, geographic and socioeconomic characteristics Building future campaign strategies based off marketing analysis and customer profiling Managing relationships with all vendors, staff and partners with precise, effective communication as it applies to executing marketing strategies

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