Web Communications Associate - NAM Office of Communications
The National Academy of Sciences, National Academy of Engineering, and National Academy of Medicine work together as the National Academies of Sciences, Engineering, and Medicine to provide independent, objective analysis and advice to the nation and conduct other activities to solve complex problems and inform public policy decisions. The National Academies also encourage education and research, recognize outstanding contributions to knowledge, and increase public understanding in matters of science, engineering, and medicine.
Founded in 1970 as the Institute of Medicine (IOM), the National Academy of Medicine (NAM) is one of three Academies that make up the National Academies of Sciences, Engineering, and Medicine (the National Academies) in the United States. Operating under the 1863 Congressional charter of the National Academy of Sciences, the National Academies are private, nonprofit institutions that work outside of government to provide objective advice on matters of science, technology, and health. Studies from the National Academies are often congressionally mandated or commissioned by government agencies, and their recommendations can have lasting impact on domestic and global policy.
The NAM Office of Communications oversees the NAM website and social media channels; manages its publications, including the Perspectives platform; and plans and executes integrated communications strategies to maximize the impact of NAM programs.
Under general supervision, the Web Communications Associate maintains and updates the NAM’s web, social media, and e-mail marketing platforms. Collaborates with staff on integrated communication and dissemination strategies. Compiles and prepares original material for dissemination through web, social media, and e-mail marketing channels, including text, graphics, and videos. Serves as primary liaison to web developer and coordinates technological upgrades. Monitors user metrics and patterns to establish benchmarks, suggest improvements, and generate impact reports. Assists in the identification of new online activities and conducts research on web, social media, and email marketing trends to improve outreach effectiveness. Gathers and applies feedback to improve and enhance usability of platforms. Creates user-friendly guidelines for staff and provides assistance to users. Promotes online resources to internal and external audiences. May perform other communications support tasks as required.
This is a professional role, working under general supervision and functioning with the ability to deviate from subscribed courses of action as needed. It is not a clerical or administrative support role. It is not typically the only communications or media role in a unit, but reports to a senior communications or media position.
ESSENTIAL JOB DUTIES:
1. Assists in the design and implementation of the unit’s outreach and communication activities and dissemination of related information or National Academies’ publications. Provides assistance and input to staff on communication and dissemination plans. Collaborates with staff to identify target audiences and appropriate vehicles for reaching those audiences. Participates in the establishment of guidelines and formats for communication materials.
2. Researches and creates materials for outreach (including web articles, social media posts, graphics, and videos, etc.). Produces and distributes items such as event calendars. May produce electronic newsletters and other web-based and email outreach tools.
3. Coordinates the work of vendors and contractors in supporting and enhancing web, social media, and email marketing platforms.
4. May conduct interviews with scientists, Academies’ members, staff, and other relevant parties and write articles, biographical profiles, and question and answer-style interviews.
5. Assists in the implementation and evaluation of Web activities and strategies. Tasks include identifying appropriate outlets for outreach efforts, reviewing and participating in peer and competitor email lists, recommending strategic partnerships, recommending co-promotion, cross-promotion, and publicity opportunities, monitoring questions and feedback received, conferring with staff, and conducting outreach user surveys. In conjunction with more senior staff, assists in the creation and implementation of internal dissemination efforts and resources.
6. Supports regular operations of the Website and/or Web pages. Updates the site-wide calendar. Coordinates editorial content with staff. Keeps content up to date. Ensures technical quality of materials presented via email through html newsletters and on the web. Manages subscriber lists. Approves subscriptions, monitors subscriber turnover, and answers technical questions.
7. Designs products in electronic format, including brochures, programs, webinars, PowerPoint presentations, surveys, and interactive administrative tools. These tools may include registration tools for conferences and meetings and tools for the collection and review of submitted papers.
8. Responds to queries and comments sent to the web feedback mailbox, assisting the public, National Academies’ and committee members, and staff in navigating the web-site, tracking down requested information, relaying comments and suggestions, and locating appropriate resources.
9. Promotes the content, tools, and applications presented on the Academies’ or unit’s websites to internal and external audiences, search engines, and directories in order to expand the use of online resources. Promotes online resources to related websites, newsgroups, listservs, blogs, and other online communities and networks.
10. Monitors patterns and online user trends. Gathers feedback. Performs usability tests, analyzes results, and prepares findings. Prepares remediation design and technical recommendations. Incorporates needed enhancements or provides information to appropriate software development staff.
11. Serves as a link between Web users and designers and developers of web resources. Coordinates with development staff to implement results of analyses and tests refined navigational structures and designs for usability, accessibility, and process flow.
12. Creates technical and user support documentation and guidance related to Web activities.
13. Monitors Key Performance Indicators related to online outreach and promotions and proposes actions to enhance these matrices.
14. Resolves routine questions and problems, and refers more complex issues to higher levels. Issues may include login and access. Reviews new Web products and coordinates with vendors to provide new Web services when needed.
REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES:
Strong writing and editorial skills; experience with or interest in graphic design and/or video editing; comfort with data visualization.
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