Director of Marketing Analytics * Education Focused Company
Job Description A world of opportunity awaits you at this mission-oriented company, focused on providing opportunities for the youth of today. The right person with an advanced knowledge of direct mail marketing and its execution could become the next Director of Marketing Analytics at this educational organization. Responsibilities for this position include: Planning and implementing B-to-C marketing strategies with a large emphasis on direct mail marketing Developing predictive models in conjunction with data procurement strategy and data order management Using marketing analysis techniques and tools to increase campaign effectiveness and improve marketing spend Investigating and tracking the evolution of customer behavior and purchase motivations corresponding with demographic, geographic and socioeconomic characteristics Building future campaign strategies based off marketing analysis and customer profiling Managing relationships with all vendors, staff and partners with precise, effective communication as it applies to executing marketing strategies Candidates to be considered as the next Director of Marketing Analytics will possess a Bachelor's Degree in Business, Mathematics or Statistics. Those with 7+ years of experience in direct to consumer campaign analytics in a business setting will also be considered. It is strongly recommended that candidates have an advanced working knowledge in SQL and Relational database concepts. Candidates should have a variety of marketing analysis experience, specifically in the following: predictive analytics, business intelligence, market research and segmentation. If you are looking to lead a company's direct response campaigns, apply today. Your chance to be the director of a business intelligence division is waiting for the right candidate. That right candidate could be you.