Assistant Director, Class Programs and Reunion Campaigns - Office of Advancement
Assistant Director, Class Programs and Reunion Campaigns - Office of Advancement
The Office of Advancement advances the mission of Georgetown through fundraising and alumni engagement activities. The office has many departments including event planning, fundraising, volunteer management, communications, data management, and analytics. The Class Programs & Reunion Campaigns (CPRC) team supports the two primary goals of Georgetown's For Generations to Come campaign: raise $1.5 billion and significantly increase alumni giving participation. This team of sixteen staff works with hundreds of alumni volunteers and internal partners to increase class-based engagement and giving.
The Assistant Director manages class engagement and giving strategies for up to five undergraduate alumni classes. S/he is a part of the team responsible for strengthening and growing the overall class volunteer program, including the strategies for volunteer recruitment, resources, and stewardship. Reporting to the Director, Class Programs and Reunion Campaigns, the Assistant Director has duties that include but are not limited to:
Strategic Design and Implementation - Class Fundraising Campaigns
- Provides ongoing support for committees, including management of the assignment process and regular pro-active contact with committee members about progress with their assignments.
- Assists with the development of multi-year strategies for each class, providing ongoing, day-to-day tactical support for class chairs, including the production and management of prospect reports and other relevant information.
- Organizes and coordinates fundraising efforts for classes by engaging and supporting the university's volunteers and donors.
- Develops measurements and metrics on the impact of volunteer solicitations.
- In concert with the Director, and working in partnership with other Office of Development Departments and colleagues, develops strategic solicitation programs, participation and dollar goals for each reunion class/constituency and class-based models for screening and rating alumni.
- Identifies, recruits, trains, briefs and motivates class committee members to expand the pool of volunteers and devise methods to increase their knowledge about the cultivation/solicitation process.
- Monitors the quality of solicitations and ensures partnering of key volunteers with key prospects
- Staffs and attends committee meetings; and identifies and arranges other venues for volunteer engagement and donor cultivation, including promotion of planned giving.
- Facilitates ongoing communication between class-based volunteers involved in capital fundraising and development officers; and coordinates volunteer involvement in cases for which staff has primary responsibility.
- Structures gift opportunities and collaborates with other fundraising colleagues, as needed, to maximize giving.
- Initiates and oversees all class-wide reunion gift mailings, explores creative communications techniques for print and web technologies to reach target markets, and promotes positive donor relations in person and via phone/mail.
Strategic Design and Implementation - Programs, Events, and Communication
- Works directly with classes on all aspects of class organization and development, including reunions, events, budgeting, program development, and communications.
- Organizes class specific programs, to include strategic planning on the nature of the events, marketing and promotion, and logistical planning.
- Provides class volunteer management, including governance, volunteer recruitment and retention, communications, stewardship, leadership development and training.
- Coordinates publication of class mailings or class reunion books when applicable.
- Leads or collaborates on a variety of projects, such as all-alumni reunion programming, off-reunion year programming, and communications.
- Partners, where appropriate, with other university departments.
- Handles the reporting, assessment, and ROI for fundraising efforts.
- Establishes measurable outcomes for participation, new attendees, degree of impact surrounding attendance on giving, and other variables surrounding the events.
Volunteer Management and Development
- Serves as point person for five undergraduate classes, fielding questions and classmate requests.
- Recruits, trains, stewards, and retains volunteers for five assigned classes.
- Works with larger team to ensure a good base of volunteers and helps set strategy for larger volunteer program.
- Helps set strategy for and implement volunteer development and stewardship activities.
- Determines ways to streamline class volunteer interaction and communication with our office and each other.
- Increases non-reunion year events and on-going communication presence through volunteer engagement, identification, support and training.
Alumni Relations Programs
- Assists with the development of reunion programs and collaborate with other offices for their specific needs.
- Assists in development of reunion or homecoming programs as needed, and staffs any reunion and homecoming programs as assigned; and provides occasional staff support for student programs or programs involving other areas of CPRC.
- Coordinates class fundraising strategies with Annual Giving and/or Planned Giving as appropriate, as well as class strategies with regional team strategies as appropriate.
Administrative and Non-Essential Functions
- Adheres to overall goal and budget guidelines.
- Participates in benchmarking, measurements and reporting.
- Manages and analyzes budgets for strategic use, transparency and future programming.
- Analyzes programs and make recommendations for program refinement.
- Nominates and promotes alumni for awards and recognition.
- Participates as volunteer in Office of Advancement events.
- Bachelor's degree
- 1 to 3 years of professional experience, preferably in a development/fundraising environment
- Experience working with customers and/or volunteers
- Strong computer skills, including Microsoft applications (particularly Excel, Word, PowerPoint, and Access)
- Comfort with understanding and performing semi-complex metrics and analysis
- Excellent verbal and written communication skills with the ability to think creatively and innovatively
- Superior organizational, time management, and problem solving skills
- Ability to perform multiple tasks at once with minimal supervision and handle confidential matters on a regular basis
- Desire to contribute to and participate in the mission of Georgetown University and work in a team environment
- Professional and collegial demeanor and ability to exercise diplomacy
- Exceptional interpersonal skills with intellectual curiosity and ability to meet or exceed goals
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