Manager of Market Feasibility

Erickson Living
Catonsville, MD
Sep 11, 2017
Sep 18, 2017
Full Time
SUMMARY: The Manager of Market Feasibility will be responsible for providing all data support and analysis for the evaluation of business opportunities in new markets, acquisitions, and new product/service offerings using a combination of internal data analysis and external primary and secondary market research to guide the appropriate decision-making. This person will complete the data analysis and collection/interpretation of qualitative market characteristics and psychographics necessary to determine the best market solution. This Manager will be involved throughout the development process as a key Sales and Marketing representative and will provide the appropriate background and hand off to the Team for their successful execution of the project. This position will work cross functionally with Development, Operations, Finance, Sales and Marketing and Business Development. ESSENTIAL DUTIES AND RESPONSIBILITIES 1. Review and assess new and expansion market opportunities: (Percentage of Time: 60%) a. Identify consumer market characteristics and key target market/primary market factors including: geographic barriers, psychological barriers (price, geographic), product preferences and concerns, reputation issues, etc. b. Analyze market demographics to provide insight into the potential for market demand, varying pricing levels, care needs, etc. and project market depth and saturation (penetration, capture rates, etc.) c. Develop a profile of other products in the marketplace including the competitive set (existing and new) and substitutes to understand their offering, pricing and positioning. d. Provide regular analysis of local economic indicators in our current and prospective markets, such as real estate market trends, employment growth, competitive analysis, etc. e. Summarize all the data gathered and provide a written summary of each market attribute analyzed. This information will be the basis for the company's assessment and the department's recommendation on whether or not to proceed with the development, acquisition or expansion opportunity, as well as the recommendation for key project attributes including: initial pricing, product and service offering or improvements, market positioning, etc. 2. Oversee primary market research studies to understand market dynamics for new development. This may include focus groups, demand projection studies, pricing analyses, etc. (Percentage of Time: 20%): 3. Maintain ongoing communication with the Business Development team, Development team, Sales and Marketing team, Finance and Operations. (Percentage of Time: 20%) 4. Other duties as assigned.KNOWLEDGE, SKILLS AND ABILITIES: * Strong analytical and critical thinking skills * Sold business acumen * Effective writing skills * Proven ability to work independently as well as part of a team * Strong team coordination and management skills * Ability to travel and quickly assimilate into potential markets that are being analyzed To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. EDUCATION and/or EXPERIENCE: Bachelor degree in Business, Research, Economics or related field required. MBA or Masters in Real Estate or related field preferred. Minimum 5 years of experience in market analysis/feasibility in the real estate, senior living, healthcare, or related industry, across multiple states required. SUPERVISORY RESPONSIBILITIES: N/A

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