Digital Marketing Specialist

Location
Washington D.C.
Posted
Sep 04, 2017
Closes
Sep 28, 2017
Ref
JR-90269266-1
Hours
Full Time

The Washington Post is seeking a self-motivated and knowledgeable Digital Marketing Specialist to join our Digital subscriptions team. The ideal candidate has a strong appreciation for news media/journalism, is excited about digital marketing strategies, and is comfortable with a fast-paced work environment and strict deadlines. This position will be primarily focused on executing digital marketing campaigns for both new subscriber acquisition and existing subscriber retention.

               Responsibilities

  • Execute digital marketing campaigns across multiple channels, including: paid social, SEM, onsite modules, in-app, and others
  • Collaborate with design, product, newsroom, and engineering to launch successful campaigns
  • Monitor campaign performance and make live edits
  • Supply digital subscription team with reports from channel analytics and in-house data systems
  • Provide competitor analysis/research


    Requirements

     
  • Bachelor degree in marketing, journalism, or related field
  • 2+ years of digital marketing experience
  • Extensive knowledge of and interest in digital apps and mobile sites
  • Familiar with multi-channel campaign execution (email, social, SEM, and additional channels)
  • Experience with marketing software, data systems, and reporting tools
  • Knowledge of JIRA, Confluence, and other Agile workflow tools a plus
  • Effective communication and collaboration skills
  • Self-motivated and resourceful

INDVAR