Assistant Manager, Advertising Communications
As a savvy copywriter and wordsmith, this role works closely with the Advertising Communications Manager to conceptualize, write, circulate, edit, publish, and maintain editorial content for a wide variety of print, digital, and broadcast projects. This role also oversees daily marketing email projects and processes and supervises Advertising Communications Intern(s) and/or Advertising Communications Freelancers/Contractors.
Duties and Responsibilities:
40% Research, conceptualize, write, and edit substantive content for print collateral ranging from subscription brochures and direct mail to institutional publications; marketing e-mails; radio commercials; web site copy; and other projects as required.
20% Oversee the daily creation and review process for all marketing email projects that fall within their genre assignments (either developed by themselves, interns, and/or freelancers/contractors)—from build, visual asset selection/manipulation, and circulating for staff/stakeholder feedback to final file preparation and signoff—in order to meet continuous, demanding deadlines.
15% Hire, train, and supervise the Advertising Communications Interns and/or Advertising Communications Freelancers/Contractors on various projects and processes.
10% Directly engage in creative strategy development for advertising communication efforts.
10% Proactively seek out information and collaborate with marketing, design, programming, and web staff on content creation and management.
5% Manage and maintain editorial content on the web site and other digital entities.
Bachelor’s degree or equivalent education in advertising, journalism, communications, English, or related field – with at least two years of professional experience in copywriting, editing, and proofing others’ work as well as their own. Candidates must provide samples that demonstrate creativity, experience, and a passion for the written word.
Minimum Skills and/or Knowledge Required:
A proven creative thinker, able to strategize and develop compelling, clear, and concise messaging to reach targeted markets effectively and incite them to action.
High level of detail, organization, and self-initiative with an ability to handle multiple assignments under the pressure of tight deadlines.
Ability to shift between performance genes and projects quickly and efficiently, and re-prioritize as marketing needs change and materialize.
Strong verbal communication and collaboration skills.
Proficiency in word processing and spreadsheet software in a PC environment.
A rock-solid knowledge of grammar, style, and spelling with an eagle eye for consistency and flow.
Experience working with content management systems.
An understanding of basic graphic and video manipulation, and how text and images work together to create powerful messages.
The John F. Kennedy Center for the Performing Arts is a world premier performing arts organization and our nation’s cultural center. Diversity is a critical component of our mission, vision, and values. Our staff exhibits a wide variety of perspectives and experiences which enable us to foster and strengthen an environment of diversity and inclusion.