Web Analyst, Mid
Booz Allen Hamilton has been at the forefront of strategy and technology for more than 100 years Today, the firm provides management and technology consulting and engineering services to leading Fortune 500 corporations, governments, and not-for-profits across the globe. Booz Allen partners with public and private sector clients to solve their most difficult challenges through a combination of consulting, analytics, mission operations, technology, systems delivery, cybersecurity, engineering and innovation expertise.Web Analyst, Mid
Conduct applied research in human/machine interaction, equipment and facilities design, environmental design, and human performance assessment. Conduct experiments and usability testing, perform data collection, and analyze behavioral data using statistical applications. Leverage knowledge of human cognition, including serial and parallel processing, visual perception, attention allocation, and reaction time. Apply expertise in experimental design and statistical analysis.
-3+ years of experience with working in Web analytics, search engine optimization, online paid marketing strategy, or social media
-Ability to create quality presentations and briefings for stakeholders
-Ability to provide monthly performance reports and recommendations, including ROI analysis, detailed examination of marketing program statistics, and analysis of Web traffic and behavior statistics
-Ability to work on multiple projects at once, manage time and tasks efficiently, and communicate availability and status to project leads proactively
-Ability to research and educate others on trending technologies, methods, and opportunities
-Ability to build tailored marketing plans and proposals for new initiatives for current and prospective clients
-Ability to work in a fast-paced environment and focus on high-impact activities to keep projects moving forward
-Ability to connect suggestions and recommendations to clients in a clear and concise manner
-Ability to obtain a security clearance
-BA or BS degree
-Experience with Google Analytics, Google Adwords Fundamentals, Advanced Search, and Advanced Display, and Google Tag Manager Certifications or equivalent
-Experience with search engine optimization tools, including Bright Edge or Conductor
-Experience with social media listening tools, including Radian 6 or Sysomos
-Experience in working with Microsoft Excel
-Knowledge of Visual Basic for Applications a plus
-Knowledge of user experience concepts and best practices
-Ability to research, execute, and manage paid marketing campaigns for a portfolio of clients across different industries and sectors
-Ability to manage extensive ad spend budgets for clients across multiple channels including SEM, Display, Remarketing, YouTube, Social Media Advertising, and Digital Media partnerships
-Possession of excellent oral and written communication skills
-Possession of excellent collaboration and presentation skills
-BA or BS degree in Marketing or a related field
Applicants selected will be subject to a security investigation and may need to meet eligibility requirements for access to classified information.
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