Associate Director of Alumni Career Services - Office of Advancement
Associate Director of Alumni Career Services - Office of Advancement
The Associate Director of Alumni Career Services executes the development and implementation of career development programs and services targeted primarily to the University's alumni population, which is core to delivery of key Alumni Career Services to 165,000+ alumni from all campuses and programs. S/he works closely with alumni volunteers who come to campus for events including the Georgetown University Alumni Association (GUAA) GUAA Board of Governors, Board of Regents, and professional Alliance leadership, as well as alumni in the Alumni Career Network and regional club leadership positions. The Associate Director of Alumni Career Services partners and works with other members of the Office of Advancement colleagues especially Development, Alumni Relations, and Annual Fund teams, as well as interacts with students and student groups via student-alumni programming and program development. Reporting to the Senior Director of Career Initiatives who reports to the Associate Vice President, the Associate Director of Alumni Career Services has duties that include but are not limited to:
- Develops the strategy, curriculum, and offerings of the award winning Webinar program and overall program growth.
- Manages the monthly webinar program (4-8/month; 60-70/year):
- Determines webinar topics based on industry trends, employment outlook, emerging research, University priorities, and alumni demographics, ensuring diverse breadth and depth of topics.
- Recruits, selects, trains, and provides stewardship of a diverse array of alumni presenters who are industry experts.
- Works with development officers, high level administrators, Board of Governors Career Committee members, and Advancement colleagues to engage managed prospects and other alumni as presenters in their areas of expertise.
- Markets the program via social media, email, and other alumni communications and channels.
- Surveys attendees regarding their feedback on each webinar, overall program value, and future topics.
- Responds to all correspondence related to registration and logistics, development of program processes, and protocols.
- Conducts Data analysis around program registrants, attendees, demographics, giving history, and satisfaction.
- Develops and manages the repurposing strategies, technology platforms, and YouTube archives.
- Works with alumni volunteers, Board of Governors members, Alliance leaders, and development officers to identify, engage, and steward potential webinar presenters.
- Continues growth trajectory and invigoration of the webinar program, including research on new topics and new presenters including growth areas and technology innovations.
- Identifies potential “series” including alumnae, international, leadership, and entrepreneurship, and others, utilizing series as marketing and engagement tool.
- Ties the webinar program to education of alumni about philanthropic involvement with Georgetown (campaign pillars, campaign themes), and annual fund in order to bolster giving and overall participation.
Social Media Communication
- Oversees the holistic and interactive/virtual aspect of the department, including social media, web, virtual events and services, and e-communications.
- Updates, maintains, and grows the Alumni Career Services website:
- Revisits the ACS web strategy in partnership with the interactive communications team
- Determines the best use of web microsite for alumni education and engagement
- Integrates new initiatives onto site
- Leverages and puts into overall strategy the Alumni Career Network platform and integrates research content for, and ultimately execute, Alumni Career Network quarterly e-newsletter sent to 18k alumni members of the Career Network.
- Leverages University priorities and news, repurposing of ACS content, upcoming events, alumni in the news, and guest written articles.
- Develops and executes a social media strategy to promote events and service to hone the Alumni Career Services voice on social media, including the development of vehicles, campaigns, partnerships, event connectivity, and analytics; and continually research and leverage best practices around social media strategy.
- Facebook: Develops and executes strategy and calendars, including repurposing of ACS resources, upcoming events, educational pieces/articles that are of interest to our population; responds to current events and issues relating to career; develops ad campaigns to grow connections on Facebook.
- Twitter: Develops and executes strategy that is different but complementary to Facebook and Linked In; and grows overall followers to create dialogue through retweets, live tweets, and conversations.
- LinkedIn: Serves as the face of Alumni Career Services events and resources on LinkedIn; partners with the Interactive Strategy team to manage the 22k+ alumni group on LinkedIn; and develops a strategy for use of subgroups.
- Tumblr: Develops and executes job postings system for alumni utilizing Tumblr technology and connectivity with Career portion of GU Alumni mobile app.
- WordPress: Writes blog posts, leverages guest bloggers, and promotes ACS blog; and develops suite of virtual engagement events for alumni across the globe to network by industry or theme.
Develops employer connectivity via external relations role, and determines employer engagement strategy in partnership with Senior Director:
- Manages 1 to 2 career fairs a year and hones job posting processes/protocols.
- Conducts employer outreach to encourage recruiting of Georgetown alumni.
- Investigates other tangible job search focused tools and events for alumni.
Alumni Based Planning and Execution
- Strategically partners with Office of Advancement colleagues, including Regional and Development teams to determine market and topic strategy.
- Determines invitation strategy, development tie-in, event engagement strategy, and post event communications.
- Leverages engagement portfolio of alumni, to include in events and programs.
- Works to deepen the engagement strategy of events and works with club leadership in developing events and best practices, managing expectations, providing clear processes, and protocols with open lines of communications.
- Executes Hoya Professional Development events in partnership with colleagues and volunteers.
- Develops new ways of using technology and social media to further leverage events, and responds to changing trends in recruiting, student interests, and use of technology.
Data Collection and Tracking
- Assists in the benchmarking and assessment of alumni programs.
- Assists in overall analysis of Alumni Career Services engagement - for example, trends, ties to giving, metrics.
- Creates assessment surveys of individual programs and compilation of data and benchmarks with peer institutions.
- Ensures data integrity within Alumni Career Services, and assists in the compilation of Alumni Career Services annual report.
- Works closely with Annual Fund team to integrate giving language into programs and events as appropriate via embedded solicitations and partnerships with the Loyalty Society.
- Manages 1-2 student interns.
- Submits monthly submissions to Georgetown Today, strategic email blasts, and other marketing efforts.
- Serves as a first line of communication with alumni via phone and Alumni Career Services email.
- Bachelor's degree
- 1 - 2 years of experience in a higher education environment internship experience and collegiate activities may count toward that year of experience
- Event Planning and Career Services experience, with good attention to detail
- Ability to display outstanding judgement in regards to volunteer management, student engagement, and serious legal and liability issues for the University and Alumni Association
- Strong experience in multi-tasking, the ability to form strategic partnerships, and to analyze best practices and continually innovate on already successful programs
- Excellent judgment, verbal and written communication skills, and event planning skills, with the ability to be creative
- Preference for project management experience and/r technology skills/interest
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