Director, Marketing and Communications Division
The mission of the Architect of the Capitol (AOC) is to serve Congress and the Supreme Court, preserve America's Capitol and inspire memorable experiences. Under the leadership of Stephen T. Ayers, FAIA, LEED AP, the roles and responsibilities of the Architect of the Capitol cover an expansive and diverse portfolio. The AOC is responsible for the maintenance, operation, development and preservation of 17.4 million square feet of buildings and more than 553 acres of land throughout Capitol Hill. The AOC provides a welcoming and educational environment for millions of visitors through the U.S. Capitol Visitor Center and the US Botanic Garden. The AOC also provides professional expertise on the preservation of architectural and artistic elements entrusted to its care. Learn more at www.aoc.gov.
The AOC prides itself on its Core Values of Teamwork, Integrity, Pride and Professionalism.
The PROFESSIONALISM and INTEGRITY of each AOC employee demonstrates our dedication to providing quality services and our commitments to holding ourselves to the highest standards.
We recognize that we do our best work through TEAMWORK, each of us lending our individual strengths and talents to the greater goal of the entire team. We respect each other and rely on each other in our efforts to make the AOC a center of excellence.
We take PRIDE in what we do and in the honor of serving Congress, the Supreme Court, and the American people each and every day.
- Not Required
You must meet the United States Office of Personnel Management's (OPM) qualification requirements (including specialized experience and/or educational requirements) for the advertised position. You must meet all eligibility and qualifications requirements by the closing date of the job announcement. Additional information on the qualification requirements is outlined in the OPM Qualifications Standards Handbook of General Schedule Positions. It is available for your review on the OPM web site at http://www.opm.gov/qualifications.
Specialized experience is experience that has equipped you with the particular knowledge, skills and abilities to perform successfully the duties of the position, and that is typically in or related to the position to be filled. To be creditable, specialized experience must have been equivalent to at least the next lower grade level.
Candidates for the GS-15 grade level must have at least 52 weeks of specialized experience equivalent to the GS-14 grade level in the Federal service.
Specialized experience for this position includes:
• Working with Members of Congress and staff to provide information about or advance an organization's interests;
• Conveying information to the general public, local, state, federal government officials, and segments of industry;
• Managing and overseeing the production of digital and written communications;
• Developing effective and measurable communication strategies;
• Planning, organizing and developing programs of a significant scope;
• Preparing and tailoring materials for all forms of mass communications and briefings and outreach message to influence and inform stakeholders;
• Experience involving leading and supervising or managing a staff is required.
There is no educational requirement for the General Business and Industry series (1101); however applicants for positions at grades GS-14 and above in the Architect of the Capitol must possess a Bachelor's degree or higher from an accredited college or university.
***A copy of your transcript(s) and/or diploma will be required upon selection.***
If you are selected as the Director, Marketing and Communications, you will:
- Administer and manage the publication, distribution and dissemination of information about the CVC to Congress, congressional staff, the public and the media; oversee the initiation and development of print and digital publication of various documents about the Capitol Visitor Center (CVC). You will develop strategies to generate awareness of the CVC activities and to promote those activities; provide direct support to the Architect of the Capitol and to the Chief Executive Officer by providing testimonial reports for the House and the Senate Committees; possess a high level of diplomacy and professionalism; represent the CVC and the Architect of the Capitol at presentations at various locations to professional groups and high levels of government and dignitaries.
- Develop new insights into situations; question conventional approaches; encourage new ideas and innovations; design and implement new or cutting edge programs/processes. Make clear and convincing oral presentations to individuals and groups, explaining and advocating facts and ideas which actively promote and advance CVC outreach.
- Cultivate and maintain effective relationships with organizations involved in the special events and partnerships. Respond to external and internal questions regarding the special events and partnerships under consideration or underway. Work in groups and teams, conducts briefings and other meetings, clarifies information, facilitates an open exchange of ideas and gains cooperation from others to obtain information and accomplish communications goals.
- Oversee special events and manage Congressional liaisons and communications personnel. Perform administrative and technical supervisory functions for subordinates. Observe and conduct work performance critiques and provide for employee skills enrichment. Manage the organizational unit’s budget and workload. Resolve complaints and grievances and develop work improvement plans, recommending personnel actions as necessary. Effect disciplinary measures as appropriate to the authority delegated in this area.
- Provide leadership to ensure support for equal employment opportunity (EEO) goals and requirements. Practice non-discriminatory and non-retaliatory employment actions and foster a culture of learning, sharing, cooperation and teamwork that improves efficiency and effectiveness throughout the organization.
- Apply a broad and comprehensive knowledge of techniques involved in managing marketing and communications functions to achieve effective relationships between the CVC and the AOC, Members of Congress and staff, oversight committees, the media and other outside organizations in striving to promote and advance CVC programs and operations. Advise on potential media and public reaction to proposed policies and programs. Responsible for supervising the preparation of hearing testimony, print media and other communications for professional organizations, the public and press. Serves as the senior media liaison for the CVC during interviews with the news and/or information media. Organizes and coordinates print and broadcast media interviews with key officials and oversees all arrangements with the news media involving CVC activities. Recommend, develop and implement internal communications to foster greater cohesion among CVC staff.
- Develop and implement a communications strategy to present the CVC’s mission, vision and programs. Lead CVC-wide internal and external communications efforts with a multifaceted approach incorporating a variety of communication techniques tailored to specific audiences. Lead the effort to establish and maintain a strong and consistent brand identity for the CVC. Conceptualizes and executes the public image of the CVC as the face of the legislative branch of government and a symbol of democracy through design and branding in print and digital media. Develop, shape and lead decisions about print and digital content consistent with the CVC’s mission and to further the CVC’s position as a premier destination in Washington, D.C.
- Serve as a liaison, advisor and representative on complex issues related to marketing for the CVC. Lead strategy for all marketing efforts for the CVC, including internal consultation with staff, liaison communication with Congressional offices, the tourism industry, other professional organizations and the media on promoting CVC special events. Develop a Five-Year Strategic Plan and oversee development of annual updates covering each of the general goals for the strategic plan.
- Manage the CVC's brand identity by developing strategies for messaging to internal and external audiences. Develop strategies for working with the media to publicize CVC programs and services, including approving news releases, scheduling media briefings, etc.