Marketing Coordinator

Expiring today

Employer
AIAA
Location
Reston, Virginia
Salary
Please provide salary requirements along with your resume and cover letter.
Posted
Jul 18, 2017
Closes
Aug 22, 2017
Career Level
Entry Level
Hours
Full Time

The American Institute of Aeronautics and Astronautics is seeking a Marketing Coordinator who will be responsible for administering and maintaining AIAA headquarters e-mail-marketing system to support the growth of AIAA’s products and services and the expansion of its outreach programs; maintenance of content and execute SEM/SEO strategies across AIAA microsites for the Institute’s five forums; assisting with promotional deliverables through AIAA’s e-channels (e.g. web, e-mail, social media, etc.) by combining strategic methods, planning, and ongoing optimization; participating in ideation brainstorms to identify emerging opportunities for promoting AIAA’s products and services through online, mobile, social marketing, and new technologies; and tracking product sales and web trends directly associated with marketing efforts and promotions, and preparing reports for Marketing Director.

 

Accountability:

Digital Strategy

  • Manage and track online advertisements and promotions
  • Assist with lead acquisition, and help develop digital campaigns that will nurture and grow relationships in new ways

Web/Digital Marketing Development and Maintenance

  • Coordinate and implement forum and event content updates with marketing, content development, and event team members
  • Optimize forum microsite content and landing pages for SEO, usability, engagement and various goals

Email Marketing

  • Design HTML emails that are graphically appealing and format email templates for promotions
  • Working with AIAA editors, review/edit for consistent voice/messaging, and coordinate, send and track all promotional emails
  • Assist in management of the Informz/email vendor, budget and the email schedule

Reporting and Analysis

  • Produce regular traffic and commerce reports from Google Analytics and AdWords for measuring the effectiveness of promotional efforts

 

Reporting Relationships:

  • Reports to Director of Marketing

 

Position Dimensions:

  • Produce all work consistent with AIAA branding and style guide
  • Ensure projects achieve the desired results and are completed in a timely manner and within budget
  • Work with multiple cross-functional teams (i.e. Design, Communications, IT, etc.) to assist with project management
  • Minimal travel required

 

Education:

  • Bachelor's degree with a preference for marketing, communications, or related discipline

 

Requirements/Qualifications:

  • One or more years of relevant web content management, or online and electronic communications experience
  • Solid understanding of the principles of good website design and usability concepts
  • High proficiency in MS Office, including Outlook, Word, Excel and PowerPoint
  • Mid-level proficiency with Google Tag Manager, Analytics and AdWords
  • Mid-level proficiency with Content Management Systems (CMS)
  • Mid-level proficiency with Adobe PhotoShop and Dreamweaver
  • Moderate proficiency with HTML, and XML
  • Great positive attitude, work ethic, and the ability to show tremendous initiative
  • Ability to keep track of multiple projects and be self-reliant

 

Additional Skills:

  • Excellent research, promotional copywriting, proofreading and editing skills
  • Mid-level proficiency with Adobe Creative Suite
  • Mid-level proficiency with an association management system or CRM system (NetForum experience a plus) and email marketing systems (Informz experience a plus)
  • Knowledge of how CSS is used in web design
  • Good listener with ability to accept and apply constructive feedback

 

To apply, please email resume, cover letter and salary requirements to careers@aiaa.org.

EOE M/F/D/V

 

Why Work at AIAA?

Make a real difference in the aerospace industry! Assist us in positioning aerospace for its exciting future while celebrating the industry’s pioneering accomplishments. As an AIAA employee, you will enjoy competitive compensation and benefits including:

  • 37.5-hr work week
  • 11 holidays + vacation and sick leave
  • Great location off the Dulles Toll Road near the new Reston Silver Line Metro
  • Awarded ‘Best Workplaces for Commuters’ by Fairfax County Transit Authority and the National Center for Transit Research
  • Medical, Dental, Vision insurance with low co-pays
  • 403(b) retirement savings plan with generous match
  • Group Term Life insurance
  • Long-term and short-term disability
  • Educational assistance
  • Health club and Weight Watchers subsidy

 

About AIAA

AIAA is the largest aerospace professional society in the world, serving an innovative, high-value workforce that helps make the world safer, more connected, more accessible, and more prosperous. We represent a profession whose great work has produced everything from the brilliant innovations that affect daily living to the major missions that fuel our collective human drive to explore and to accomplish amazing things.

 

American Institute of Aeronautics and Astronautics

12700 Sunrise Valley Drive, Suite 200

Reston, VA 20191

www.aiaa.org