Marketing Manager

Reston, Virginia
Please provide salary requirements along with your resume and cover letter.
Jul 18, 2017
Aug 22, 2017
Full Time

The American Institute of Aeronautics and Astronautics is seeking an experienced Marketing Manager, who will be responsible for development and execution of internal and external marketing strategies and promotional plans that leverage market research and historical data to support the success of two of AIAA’s five forums; management and implementation of annual marketing plan for AIAA individual and corporate memberships, growth plan activities, exhibit and sponsor sales, and continuing education courses; management of material development, proofing and fulfillment processes with graphic design, print production, and project managers; ensuring Institute messaging and branding are used consistently in marketing messages for assigned projects; management of web content for assigned projects; and development of regular analytics reports, using data to improve success of assigned projects, and helping the Institute identify and pursue new target areas for membership and forum/conference attendance.



  • Develop and execute marketing plans, promotion schedules and program budgets
  • Conduct competitive research that informs the positioning of AIAA forums and membership
  • Work closely with team members and content providers to promote the AIAA brand and improve the integration of AIAA’s marketing and communications efforts across assigned projects
  • Manage production process of follow-up promotional video for assigned forums, which includes monitoring the event through attending, or through watching live stream to capture testimonials and sound bites
  • Craft compelling and grammatically accurate promotional copy
  • Ensure Institute messaging and branding are used consistently in marketing messaging
  • Manage the posting of web content through the marketing coordinator for assigned projects
  • Create queries and mailing lists through the Institute’s association management system


Reporting Relationships:

  • Reports to Director of Marketing


Position Dimensions:

  • Produce all work consistent with AIAA branding and style guide
  • Ensure projects achieve the desired results and are completed in a timely manner and within budget
  • Work with multiple cross-functional teams (i.e. Design, Communications, IT, etc.) to assist with project and budget management
  • Travel required approximately 2-3 times per year.



  • Bachelor's degree in marketing, communications, business administration or related discipline



  • A minimum of five (5) years of professional experience in marketing events, and/or membership
  • High proficiency with project management, marketing implementation, market research and promotional copywriting
  • Experience with Web content management systems, broadcast email systems and membership/customer databases
  • Excellent command of Microsoft Office Suite (Word, Excel, Outlook, and PowerPoint)
  • Mid-level proficiency in Google Analytics
  • Excellent editing and proofreading skills
  • Strong organizational skills and ability to handle multiple projects simultaneously
  • Knowledge of file formats for print and online environments


Additional Skills:

  • Experience with Adobe Photoshop or similar photo-editing software
  • Previous association or non-for-profit experience is a plus
  • Previous experience with an association management system or CRM system (NETForum experience a plus) and email marketing systems (Informz experience a plus)
  • High proficiency in Adobe Creative Suite
  • Good listener with ability to accept and apply constructive feedback


To apply, please email resume, cover letter and salary requirements to



Why Work at AIAA?

Make a real difference in the aerospace industry! Assist us in positioning aerospace for its exciting future while celebrating the industry’s pioneering accomplishments. As an AIAA employee, you will enjoy competitive compensation and benefits including:

  • 37.5-hr work week
  • 11 holidays + vacation and sick leave
  • Great location off the Dulles Toll Road near the new Reston Silver Line Metro
  • Awarded ‘Best Workplaces for Commuters’ by Fairfax County Transit Authority and the National Center for Transit Research
  • Medical, Dental, Vision insurance with low co-pays
  • 403(b) retirement savings plan with generous match
  • Group Term Life insurance
  • Long-term and short-term disability
  • Educational assistance
  • Health club and Weight Watchers subsidy


About AIAA

AIAA is the largest aerospace professional society in the world, serving an innovative, high-value workforce that helps make the world safer, more connected, more accessible, and more prosperous. We represent a profession whose great work has produced everything from the brilliant innovations that affect daily living to the major missions that fuel our collective human drive to explore and to accomplish amazing things.


American Institute of Aeronautics and Astronautics

12700 Sunrise Valley Drive, Suite 200

Reston, VA 20191

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