Marketing Manager / Analyst

Farm Market iD
Winchester, VA
Jul 17, 2017
Jul 17, 2017
Analyst, Management
Full Time
Job DescriptionFarm Market iD () is looking for a Marketing Manager or Marketing Analystto join our team! You will be responsible for overseeing marketing and demand generations activities. Ideal person has between 2-10 years of experience in content marketing and demand generation.Though the company is based in the Chicago area, this position will be based in the Northern/North-Western Virginia area in Winchester, VA. Consideration for a flex work arrangement involving 2-3 days in the office and 2-3 remote will be considered. No relocation provided.Farm Market iD is a venture-backed data and analytics company focused on the Agriculture industry. The company is poised for strong growth and this position will provide great opportunity and impact. The position will work closely with the CEO. Ideal individual will have both the ability to come up with strategies and then execute those strategies including creating necessary content, implementing marketing automation, analytics, etc. We are not looking for brand/PR focused individual rather one that can create engagement.Responsibilities:Develop strategy and programs to drive marketing metrics such as leads, clicks, engagement, etc.Implement and manage marketing reporting to quantify and track marketing metricsDevelop engaging and viral content and messagingOversee marketing and sales funnel and report on important metricsCoordinate marketing campaigns with sales teamManage our email marketing and content creation and distribution including working with and coordinating 3rd partiesWork with CEO and Product Team and product strategyQualifications:Previous experience in marketing or other related fieldsExpertise in SEOExperience with Google Analytics and Marketing automation (HubSpot preferred)Experience with SaaS marketingKnoweldge/experience with Powerpoint, html and some design toolsStrong initiative and leadership qualitiesGood writing and editing skillsBe exceptionally smart, driven, curious and creativeAnalytical, risk taker with an entrepreneurial spirit