Brand Strategist, Craftsman

Stanley Black & Decker, Inc.
Towson, MD
Jul 17, 2017
Aug 07, 2017
Accountant, IT
Full Time
Requisition Number 46949BR Title Brand Strategist, Craftsman Business US - GTS - Customer Experience (CX) State / Country / Province Maryland City Towson No. of Positions 1 Joining the Stanley Black & Decker team means joining one of the world's largest, fastest-growing, and most dynamic companies. Stanley Black & Decker is a world-leading provider of tools and storage, commercial electronic security and engineered fastening systems, with unique growth platforms and a track record of sustained profitable growth. We have been globally recognized as one of the most innovative, sustainable, and rewarding companies in the world. Stanley Black and Decker's 2015 Revenue was 11.2B and our Global Tools & Storage division is responsible for $7.1B of SBD annual revenue. Global Tools and Storage is currently seeking candidates for a Brand Strategist based in Towson, MD. This is a fantastic opportunity for the right individual working on the iconic Craftsman brand.Responsibilities: The Brand Strategist will develop strategic and creative marketing solutions that help connect the brands of Stanley Black & Decker to specific target audiences and drive brand awareness.Will keep a pulse on the retail environment, benchmark other brands and trends, and come up with "big ideas" of new creative, yet cost effective marketing initiativesWork with the cross-functional teams to direct and manage efforts from concept through production and distribution for key marketing support materials such as packaging, merchandising, photography, brochures, catalogs, sell sheets, direct mail, channel promotions, etc.Lead the cross-functional team in developing and implementing creative, cost-effective merchandising programs at the store level. This will include, but is not limited to, customized in-store in-run merchandising solutions, off-shelf/end-cap merchandising solutions, as well as elements to support event strategies. Manage relationships with outside print and merchandising vendors and creative agencies.Work with the research team to gain insight into how our user segments experience our brands and create solutions aligning to those segments.Assist in the planning and strategy for packaging, merchandising, marketing, media and public relation activities in support of commercialization plans.Develop, coordinate and execute launch strategies for the brand, new product launches and events.Ensure brand projects are tracking to timelines and budgets.Ensure compliance of the brand standards and maintain consistency of all communication elements across the marketing based activities.Manage timing and budget of each project within their respective product category and channels.Organize, prioritize, and manage multiple projects.Communicate effectively with internal and external associates as well as outside suppliers, both nationally and globally.Qualifications: Bachelor's Degree, Associates Degree or related field experience required3-5 years experience in B2B consumer products industry sales / marketing preferredRetail/field sales experience, preferably with Wal-Mart, Home Depot and LowesStrong communication skills with PowerPoint and presentation skillsCollaborative team playerCreative thinkerPassionate for shopper marketing trendsExcellent written and oral communication skillsSolid PowerPoint and presentation skillsExcellent project management skillsFinancial management skills Leadership Qualities: Accountability - Makes and meets commitments. Accepts responsibility. Has a passion for excellence.Integrity - Operates in accordance with our business conduct policies. Is honest, fair and trustworthy in all activities and relationships. Strives to create a safe workplace and to protect the environment.Respect - Treats others with respect and candor. Actively supports a diverse work environment. Builds positive work relationships. Speed - Has a bias for action. Takes calculated risks based on quality data. Drives for standardization and simplification.Stretch - Sets aggressive goals and celebrates progress. Continually strives to be best in class. Has a passion to exceed customer expectations.Vision - Creates clear, simple, reality-based, customer-focused strategy and goals. Build trust and commitment through candid communication. Energizes and excites others."Boundaryless" - Is open to ideas from anywhere. Participates openly and constructively without alienating others. Has a global perspective EEO Statement All qualified applicants to Stanley Black & Decker will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, veteran's status, age, disability or any other characteristic protected by law