Director of Marketing

Long Fence and Home
Beltsville, MD
Jul 17, 2017
Jul 17, 2017
Executive, Director
Full Time
Job Description Fast growing national B2C home improvement company is seeking a driven, strategic, and creative Director of Marketing to support our growth to become a $100+ million company. Long Fence and Home and Long Roofing are an award winning, locally-owned specialty home remodeling company with a trusted name since 1945, specializing in roofing, windows, siding, and doors. The Director of Marketing will oversee all marketing channels and manage marketing staff to ensure adequate lead flow for growth and expansion across all markets. The Director of Marketing will report directly to the President and CEO and work closely with the VP of Sales to create and execute a marketing plan within budget to support growth plans for the company. Responsibilities: Key duties of the Director of Marketing include, but are not limited to: Identify, develop, and execute marketing strategy based on corporate goals and market characteristics for lead generation across various channels: TV, radio, Internet SEO, PPC, direct mail, job site marketing efforts, call center, database mining, CMS system, and all other channels Direct the hiring, training, and performance, and oversee activities of all marketing staff management Manage daily lead flow for multiple markets Develop programs to implement revenue growth Search and identify other profitable channels for lead generation Evaluate 3rd party internet lead sources Adequately start up and manage new market growth Partner with the VP of Sales to develop and implement successful self-generation and referral programs from the sales force Complete demographic studies to identify new geographic marketing and sales opportunities Nurture existing customers for additional product sales and referrals Remarketing or market retrieval Position Qualifications: Experience developing and implementing marketing and lead generation strategies across various channels, to include media/newspaper, internet, call center, events, and TV/broadcast Strong analytical skills to develop effective data-driven marketing plans and review results Strong organizational, time management, and interpersonal skills Proven supervisory, mentoring, and delegation skills Strong verbal and written communication skills Familiarity with web analytics and other online lead generation and measurement tools Proficiency in MS Office Applications and basic math 5 years of experience in marketing, communications, or related field. Home Improvement industry experience a plus MBA or Master's Degree in Marketing or Business a plus All candidates must pass a background check and drug test This is a full-time position and includes the following benefits: Competitive compensation plan Medical and Dental Insurance available, Company paid life insurance policy 401(k) retirement savings plan Paid vacation and holidays Company Description Home Improvement Retailer

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