Director of Communications

Reston, VA
Jul 17, 2017
Aug 07, 2017
Full Time
Job Description Overview: Clique API seeks a marketing professional to manage the strategy and execution of thought leadership content, integrated marketing campaigns, and external communications. This is an ideal opportunity for a candidate with a strong professional services and software marketing background who wants to work in a fast growth environment in which you can impact the top and bottom line results of our company. This position is out of our Reston Town Center Office. Job Description: As the Director of Communications, you will be a leader within the organization and will build a unified brand experience across all content, ensuring there is a single “voice” that represents Clique's brand and identity. You will craft and maintain the company brand; including messaging, tone, and public and analyst relations. Goals include: create high-traffic blog content, lead-converting resources, and shareable creative projects; driving awareness through PR and influencer relations; attracting site traffic and social followers, driving new sales leads, empowering sales with relevant content to send prospects, and fueling PR and influencer relations. Responsibilities: Content: Responsible for all content marketing and brand awareness initiatives, as well as creation of demand generation based content to drive traffic, engagement, and leads Collaborating across the organization to deliver an effective content marketing strategy and editorial plan to meet the business objectives, as well as measuring results of content initiatives and developing reports to show value back to the business Managing Clique's social media channels - including LinkedIn, Twitter, Facebook, YouTube, and Instagram; and driving engagement through informative, educational content as well as monitoring for company mentions and responding to inquiries Supporting marketing stakeholders, including digital marketing, demand generation, sales enablement, and partner channels/verticals. Communications: Responsible for building relationships with the press, analysts, social media influencers, partners, and customers Developing and executing comprehensive communication plans, including media relations, analyst relations, social media, content, and internal communications for major company initiatives, including product launches and major industry events Editing all public-facing content, including product collateral, web text, blog posts, and email blasts; maintaining clarity, consistency with core company messaging, and proper grandma Working with cross-functional teams, such as sales and customer success - turning customer stories into sales enablement materials, including case studies, references, and social media content - as well as Human Resources and Operations teams - maintaining a positive company culture and strengthening employer brand OK, I'm interested… is this the job for me? We are looking for someone with a brand publisher mindset, as you will oversee the content our audience is looking for and optimize the path to conversion. Other qualities you'll need to be a fit for this role include: Bachelor's degree in Marketing or related field Proven and visible marketer, with 3+ years of experience creating content for the web across several disciplines (text, design, video, etc.) and media (blogging, guides, whitepapers, research, infographics, podcasts, etc.), and/or public relations and media outreach experts Excellent communication skills, both written and verbal Highly analytical Excellent ability to collaborate cross functionally Ability to act and thrive in a fast-paced environment Company Description Clique is the comprehensive cloud-based enterprise CPaaS API that gives one the ability to make voice calls or send text messages directly from any application. Clique enables large enterprises and applications to make phone calls and send/receive text messages with ease to improve user experiences, no matter where in the world the customer is located. High volume communication enterprises such as Federal Express, The Hartford, Staples, and Wilmer Hale use Clique to connect millions of minutes per day of calls. Clique generates recurring revenue in two ways: per minute and via subscription. Clique is an Equal-Opportunity Employer. **To all recruitment agencies:** Clique does not accept agency resumes. Please do not forward resumes to our jobs alias, Clique employees or any other company location. Clique is not responsible for any fees related to unsolicited resumes.

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