Marketing Manager / Analyst

Employer
Farm Market iD
Location
Winchester, VA
Posted
Jul 17, 2017
Closes
Aug 07, 2017
Function
Analyst, Management
Hours
Full Time
Job Description Farm Market iD (www.farmmarketid.com) is looking for a Marketing Manager or Marketing Analystto join our team! You will be responsible for overseeing marketing and demand generations activities. Ideal person has between 2-10 years of experience in content marketing and demand generation. Though the company is based in the Chicago area, this position will be based in the Northern/North-Western Virginia area in Winchester, VA. Consideration for a flex work arrangement involving 2-3 days in the office and 2-3 remote will be considered. No relocation provided. Farm Market iD is a venture-backed data and analytics company focused on the Agriculture industry. The company is poised for strong growth and this position will provide great opportunity and impact. The position will work closely with the CEO. Ideal individual will have both the ability to come up with strategies and then execute those strategies including creating necessary content, implementing marketing automation, analytics, etc. We are not looking for brand/PR focused individual rather one that can create engagement. Responsibilities: Develop strategy and programs to drive marketing metrics such as leads, clicks, engagement, etc. Implement and manage marketing reporting to quantify and track marketing metrics Develop engaging and viral content and messaging Oversee marketing and sales funnel and report on important metrics Coordinate marketing campaigns with sales team Manage our email marketing and content creation and distribution including working with and coordinating 3rd parties Work with CEO and Product Team and product strategy Qualifications: Previous experience in marketing or other related fields Expertise in SEO Experience with Google Analytics and Marketing automation (HubSpot preferred) Experience with SaaS marketing Knoweldge/experience with Powerpoint, html and some design tools Strong initiative and leadership qualities Good writing and editing skills Be exceptionally smart, driven, curious and creative Analytical, risk taker with an entrepreneurial spirit