Marketing Coordinator

Mellott Company
Warfordsburg, PA
Jul 17, 2017
Aug 07, 2017
Accountant, IT
Full Time
Job Description Marketing/Brand Recognition/Promotion To Promote Company products and services by developing and implementing innovative marketing strategy; conducting comprehensive advertising campaigns; creating and maintaining effective promotional tools; and planning meetings and trade shows. Establish a yearly marketing budget with input from the business units Create PowerPoint presentations; video clips; and job stories Coordinate trade shows - AGG1, ConExpo, Road Shows Update company news on lobby monitors and corporate website Develop brochures with input from the business units Update Company Video Ensure all equipment is properly branded and serial object number identified Coordinate and manage marketing vendors Coordinate ad development and advertising Ensure quarterly market share information for business line is maintained. Work with vendors and suppliers to develop marketing initiatives Develop and monitor social media Company Description Mellott Company is the leading innovator in the international rock crushing and screening business. We partner with the aggregate, slag, construction, and power industries as a true full-service provider, and support your operations with our expertise and thought leadership. No company in the industry can match our wide spectrum of contract crushing, mobile crushing, systems/engineering and applications, parts sales, and equipment sales-and-service. We conduct our business by a philosophy we call "Values Based Leadership" (VBL). Our values are: Safety, Integrity, Commitment, Respect, and Excellence, which serve as the pillars for the decision; and you will see the benefits of our values throughout all facets of your relationship with Mellott.