Product Marketing Specialist

Employer
ScienceLogic
Location
Reston, VA
Posted
Jul 17, 2017
Closes
Aug 07, 2017
Function
Accountant, IT
Hours
Full Time
The Product Marketing Specialist will support the positioning of ScienceLogics suite of product offerings. The right candidate will work efficiently and effectively with the product management and corporate marketing teams throughout the product lifecycle process. In addition, this person will work closely with the sales organization to ensure the field is equipped to effectively communicate the value and capabilities of ScienceLogics products. The Product Marketing Specialist requires a blend of software expertise and market knowledge. What you'll be doing Developing and disseminating market and product positioning, packaging, messaging, and competitive information throughout the company Creating sales tools including presentations, sales sheets, website messaging, etc. Assisting corporate marketing team to develop and execute lead generation and awareness campaigns for segmented markets and target audiences Reporting on marketing activity results and sales tool usage to the Product Marketing and Product Management teams Playing an active role in training the sales force through formal and informal means Qualities you possess Bachelor degree required. 3-5+ years of marketing experience, preferably in content or product marketing with an enterprise software solutions company Strong writing skills, ability to convert technical concepts to be easily understood. Exceptional verbal and presentation skills Demonstrated knowledge of IT application or infrastructure management is desired Demonstrated ability to position products effectively to different external and internal audiences Strong project management and cross-functional coordination skills Proven track record of developing messaging and positioning for enterprise software products Ability to discuss value in metric-driven business terms Sales-driven philosophy that enables field success and revenue capture Market knowledge and customer intimacy About ScienceLogic ScienceLogic is the global leader in hybrid IT service assurance. Over 47,000 global service providers, enterprises, and government organizations rely on ScienceLogic to significantly enhance IT efficiency, optimize operations, and ensure business continuity. ScienceLogic is the first monitoring solution to provide a comprehensive view of all IT components through a single pane of glass, whether they reside in a public cloud environment or on-premises. With over 1,500 dynamic management apps and custom dashboarding capabilities, we deliver the scale, resiliency, and automation needed to simplify the constantly evolving task of managing IT resources, services, and applications.