Public Affairs Specialist (Social Media)
The Woodrow Wilson International Center for Scholars (Wilson Center) is the living, national memorial to President Wilson established by an Act of Congress in 1968 and headquartered in Washington, D.C. The Center provides an essential link between the policy and academic communities by creating programs and communication opportunities that examine current and emerging challenges confronting the United States and the world. It is a non-partisan/non-advocacy institution supported by both public and private funds.
The Center is (along with the National Gallery of Art and the Kennedy Center) one of the three special institutions created by congressional statute to perform a national mission within the Smithsonian Institution. It is governed by its own presidentially appointed Board of Trustees. The Center sponsors basic, original scholarship and dialogue covering both international and domestic issues through its programmatic offices.
The Center conducts an active program of publishing and outreach through its various print, electronic and multimedia presentations. All duties and responsibilities are conducted within the framework of the Center’s congressionally mandated mission with a view toward advancing our understanding of a variety of issues and in strengthening the importance between worlds of learning and public policy.
This position is located in External Relations, Wilson Center. As part of the External Relations Digital Team, the employee serves as the social media resource for the organization.
- Not Required
To qualify for this position, you must have the following:
Specialized Experience: At least one full-time year (12-months) of specialized experience at, or equivalent to, the GS-7 grade level in the Federal service performing social media activities in a professional capacity for an organization including planning, writing, and editing social media posts and campaigns on Twitter, Facebook, and other social media platforms. Professional work experience using graphic design software such as Photoshop and at least one of the open source infographic platforms such as Canva, Piktochart, Vizualize, Infogr.am, is also required. Your resume must support the aforementioned resources, software, and platforms;
A master's or equivalent graduate degree, or 2 full years of progressively higher level graduate education leading to such a degree. Such education must demonstrate the knowledge, skill, and abilities necessary to do the work;
A combination of education and experience that meet 100% of the qualification requirements for this position. (Only graduate education in excess of the first full year may be used in this calculation.)
Possession of the following education and experience are highly desirable:
1) A degree in in communications, journalism, marketing, or related field.
2) Experience using social media and content publishing platforms such as Buffer and Hootsuite, Microsoft Office suite, IBook’s Author, WordPress.
3) Familiarity with platforms such as the Google Digital Marketing suite, SoundCloud, Ustream, Medium, Storify, Picasa, IOS and Android platforms, and YouTube.
4) Experience requesting image rights and reproductions.
5) Experience in a news organization or covering public and foreign policy.
Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.
In describing your experience, please be clear and specific. We will not make assumptions regarding your experience. If your résumé does not support your questionnaire answers, we will not allow credit for your response(s).
All academic degrees and coursework must be completed at a college or university that has obtained accreditation or pre-accreditation status from an accrediting body recognized by the U.S. Department of Education. For a list of schools that meet this criteria, see www.ed.gov.
Education completed in foreign colleges or universities may be used to meet the above education requirements if you can show that the foreign education is comparable to that received in an accredited educational institution in the United States. It is your responsibility to timely provide such evidence by submitting proof of creditability of education as evaluated by a credentialing agency with your application materials. More information may be found at https://www2.ed.gov/about/offices/list/ous/international/usnei/us/edlite-visitus-forrecog.html.
All Qualifications criteria must be met by the closing date of announcement.
Public Trust - Background Investigation
- Develop, implement, and analyze social media strategy, detailed plans, and content.
- Ensure consistency and quality of content across all social media outlets.
- Write, edit, and design social media postings utilizing text, video, and photographs employing appropriate security, copyright, domain names, trademark, Wilson Center policy, industry standards, and applicable e-marketing and e-commerce laws.
- Compile data from Google Analytics and other resources for web-status report.
- Monitor and track events, speakers, and accomplishments for the Center that is presented in a Board and Council report.
- Create and maintain a Center-wide online social media calendar.
- Build and engage with a digital audience for live Wilson Center events.
- Package and market existing content such as event webcasts, podcasts, and articles for social media consumption.
- Use social media to engage and educate staff and audiences.
- Act as a social media resource to the Center and its programs, sharing best practices and providing information on how work can be highlighted and maximized with social media.
- Create and disseminate social media campaign plans for special events and other communication initiatives to appropriate staff.
- Build meaningful connections and encourages engagement with Wilson Center programming and topical areas on all social media platforms.