Writer / Editor
POSITION SUMMARY: The Writer/Editor supports the day-to-day operations of Conservation International's (CI) blog, “Human Nature,” and undertakes other writing and editing assignments as needed. As a member of the Editorial team within the Brand and Communications Division, the Writer/Editor helps ensure CI’s blog remains a timely, accurate, media-rich online publication that engages and grows audiences, attracts press interest, builds a community of CI supporters, demonstrates CI’s expertise and effectiveness, and develops and broadcasts the voice of CI staff as thought leaders and “go-to” experts. Working under the direction of the Senior Editor, the Writer/Editor builds all blog posts on the Human Nature site; conceptualizes, pitches, writes and edits articles; sources images, maintains the blog calendar; writes social copy for all posts, transcribes recorded interviews; reaches out to staff to secure posts highlighting CI’s work around the world; and completes other writing and editing assignments in support of Brand and Communications. Working with the Senior Analytics Coordinator, s/he is responsible for aggregating reports that analyze CI blog data and trends, including growth rates, time spent online, popular themes, resonance in social media and geographic/demographic traffic. RESPONSIBILITIES: Daily blog management
Ensure timely publication of multiple posts per week, including news-oriented posts.
Ensure all blog content is in line with CI mission and messaging.
Ensure posts are edited and approved before being built.
Build posts on Human Nature.
Maintain the blog calendar to reflect the latest publishing schedule.
Create social copy for all posts.
Work with the web and IT teams to troubleshoot any technical issues with the site.
Work with the Senior Editor to conceptualize, pitch, write and edit posts for the blog in line with the blog strategy and project calendars, with a sharp eye to what’s happening in the news.
Identify opportunities for staff to write blog posts about their work.
Work with the Manager of Photography to source images for posts.
Analyze, monitor and report on traffic usage, trends and gaps to identify and recommend new strategies, incentivize participation and track growth.
Provide updates to communications division about data, and provide recommendations for more effective strategies or activities to reach goals.
Support CI’s Brand + Communications department as a writer and editor of additional materials, including website copy, fact sheets, annual reports and collateral materials.
Other duties as assigned by supervisor.
Bachelor’s degree in related field.
2-4 years related work experience.
Strong writing and editing skills, with experience with AP style.
Background in communications, journalism or online media.
Ability to plan and execute outstanding editorial content under deadline pressures.
Ability to work both independently and in team atmosphere.
Ability to understand how individual projects fit into larger strategic goals.
Excellent time management and organizational skills.
Strong interpersonal and diplomatic skills in working with both colleagues and senior leadership.
Experience with blogging platforms and CMS (especially WordPress) and analytic tools (such as Google Analytics).
Flexible and solutions-oriented.
Self-starter and a creative communicator with an understanding of and appreciation for CI’s mission, vision and messaging.
Experience translating jargon-heavy, scientific information into content for an educated, informed general audience.
Experience coordinating and curating multimedia content for online production.