Executive Marketing Manager, Institutional

Cengage Learning
Washington, DC
Jul 13, 2017
Aug 07, 2017
Full Time
Overview: We're seeking an experienced marketing professional to work across our organization to develop product positioning for innovative technology and services solutions that help leaders of academic change transform teaching and learning for students globally. You'll then use this to conceptualize, execute and measure go-to-market and go-to-sales strategies. Reporting to the VP of Marketing for Institutions, you'll sit at the intersection of Learning Objects and Cengage's broader institutional business, serving as a critical point of integration ensuring continuity of message and coordination of activity such that the combined organization achieves its revenue goals. Learning Objects, a division of Cengage Learning, is a new kind of learning innovation partner with deep higher education and learning science expertise. We design and build innovative education programs, courses, and learning experiences. We collaborate with institutions and other education providers to deliver competency-based, personalized learning at scale. Responsibilities: Work with stakeholders (Sales, Product Marketing, Product Management, Business Development and Technology) to create compelling messages for products and services that engage our sales team and targeted customer segments and lead conversion to sales.Work closely with the Market Research team to identify research needs and synthesize findings to develop customer personas and insights. Socialize insights throughout the organization and use information to develop business and marketing strategies and influence product development.Develop and execute an integrated marketing campaign geared toward increasing leads and positioning Learning Objects as a leader and increasing overall brand awareness in the channel.Create and deliver content for lead nurturing campaigns and sales-facing tools and resources, working with Marketing Communications Manager.Provide marketing support for strategic partnerships, business model strategies, and other key initiatives for the channel.Collaborate with Sales, Product Management and Technology as an integral part of the product development team for the Institutional channel, attending all key strategy meetings to influence the direction of the portfolios during development and ensure market advantages and differentiation.Understand current marketing tools and tactics to execute integrated campaigns.In close collaboration with the Institutional sales and events services teams, develop and execute customer events that have high impact in terms of enrollments and cost, advance Cengage thought leadership and lead to sales conversion. Travel to and lead conferences and events as necessary.Work with the web team to ensure that products/services are accurately reflected on the Learning Objects and Cengage websites and that all required lead acquisition components are fully in place.Work directly with Career and Institutional sales partners to track sales progress, proactively drive sales activities at the appropriate time during the sales cycle, and assist in closing high-value business.Work with the Marketing Coordinator to craft, test, and refine effective sales tools and sales collateral.Build relationships with key market influencers, ie, early adopter distributor and end user customers, and thought leaders.Conduct customer and learning consultant- facing presentations on a regular basis in both live and virtual environments. Qualifications: Required You have 5 or more years of marketing experience or equivalent work experience in higher education enterprise sales and servicesYou possess a Bachelor's degree from an accredited institutionYou can demonstrate experience in understanding and interpreting data and research, making that data and research consumable for a wide variety of audiences, and leveraging it to impact customer perception and decision-makingYou've got a proven record of outstanding storytelling, data-driven campaign creation, analysis, and execution.You have a strong understanding of the digital market space and trendsYou can leverage your abilities of strategic agility, analytical and prioritization skills blended with strong attention to detail and organization skillsYou possess excellent oral, written communication, and presentation skills with a proven ability to inform, motivate, and inspire internal and external audiencesYou have an interpersonal savvy, with strong negotiation and influence skills to work well within teams from within corporate and entrepreneurial environments that include multiple stakeholders up and down the organization, in multiple locations across the countryYou have a drive for results in a fast-paced environment. "Can-do", positive attitude and persistenceYou're creative, with ability to develop or champion new and innovative approaches, ideas, methods processes, products and services Preferred Undergraduate degree in Business, Marketing, Communications, or equivalent work experienceSaas marketing, sales experienceServices marketing and sales experienceUnderstanding of the Higher Education market from an Institutional perspectiveExperience working at the C-level

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