The Marketing Manager plays a key role on the Conservation International Brand and Communication team in supporting the departmental and organization-wide goals of brand awareness growth, community building and fundraising.
The Marketing Manager oversees Conservation International’s major social media accounts, and will be project-lead to special digital marketing projects. Duties include collaborating with global communicators in 30 country offices, creating and executing a global social strategy, and assisting with large-scale marketing campaigns.The Marketing Manager is a creative and driven self-starter with a passion for conservation and digital media. The candidate has experience with social media listening systems and is comfortable reporting metrics. The Marketing Manager is an out-of-the-box thinker that can juggle multiple priorities on a tight deadline with ease.
- Under the guidance of the Marketing Director, create, curate and publish social content for CI’s social media platforms — including, but not limited to, Facebook, Facebook Live, Twitter, Instagram and Snapchat— on a daily basis. Content should support key CI messaging and highlight relevant and timely organizational programs, activities and people. Maintain relationships with CI’s key scientists and thought-leaders to identify potential content to showcase. Monitor social mentions of CI, its peers, and relevant topics. Respond, when appropriate, in order to build relationships with our communities and with key influencers.
- Identify opportunities for CI to join online conversations and raise the organization’s visibility.
- Work with Brand and Communications team members to plan and execute CI marketing campaigns, both large in scope (e.g., Nature Is Speaking) and small (e.g., a Shark Week campaign). Provide regular and as requested reports quantifying and qualifying CI’s digital campaigns.
- Stay abreast of digital trends and provide suggestions and ideas to the Marketing Director on ways to implement into CI’s marketing. Liaise with peers in like-minded organizations to share best practices.
Typical office environment.
3-5 years’ experience in online communications/social media.
Detail-oriented and well-organized with strong analytical and problem solving skills.
Self-motivated with ability to think creatively and innovatively and thrive in a fast-paced, results oriented environment.
Keen eye for detail and highly-organized.
Familiarity with the social media landscape and the use of social media for marketing—and a commitment to staying abreast of the latest trends while on the job.
Excellent writing and editing skills.
Ability to communicate complex information (e.g., the scope and scale of CI’s work) in everyday language for a general audience.
Ability to work both independently and as part of a team, including the ability to communicate with peers throughout a global organization.
Possesses a high-level of initiative and strong sense of ownership to see a project from conception to completion.
Experience with graphic design or video production.
Fluency in Spanish, Portuguese and/or French.
Experience in the NGO world.
A bachelor’s degree in communications/journalism/another relevant field.
- A demonstrated passion for, and knowledge of, conservation and international development issues.
To apply, please also include a cover letter and professional references.