Vice President, Marketing

Tysons Corner , Virginia
Jun 30, 2017
Aug 01, 2017
Full Time

The primary purpose of the Vice President, Marketing, will be to lead teams of creative designers, social media, digital and traditional media specialists. The role will develop an overall strategic vision for the brand and execute through creative design/development and effective channel strategy.  This seasoned marketing expert will be responsible for managing all marketing functions to include the vision, strategy, and execution. This position will be responsible for coordinating with executives from product teams to formulate and execute go-to-market strategy.


Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned.

Marketing and Brand Strategy:

    Act as a thought-leader and change-agent for the PenFed brand nationally, including all aspects of branding, public image; marketing and advertising strategy; media relations; sales campaigns, and marketing metrics. Own positioning, messaging, branding, segmentation, and marketing strategy. In collaboration with sales continuously refine comprehensive go to market plans across multiple geographies, channels and market segments. Guide development of premium content and engaging presentations, one-pagers, case studies, research reports, blog posts, social media, and webinars to highlight Penfed’s innovative value proposition and industry insights. Develop promotional events (golf tournaments, conferences, sponsorships) to further promote the PenFed brand.
Customer Marketing:

    Utilize critical market & competitive research to segment and define target markets, refine and improve the product value proposition and implement the best market penetration strategy. Ensure rigor and discipline across company-wide programs that support integrated marketing and business development models. Work closely with Penfed Credit Union Executive team to develop and execute dynamic campaigns that drive growth for their target segments. Capitalize on digital marketing and leverage the latest technologies to improve upon the PenFed brand.
Demand Generation:

    Develop PenFed’s marketing communications materials including collateral and direct response programs, and web/interactive/social media.

    Be a great leader, coach, and manager to a marketing organization. Manage all aspects of marketing planning, budgeting, metrics, and reporting. Manage external agencies and relationships with marketing services.

Education and Experience

Equivalent combination of education and experience is considered.

    Strong understanding of Adobe Marketing Cloud (AEM, Campaign, Target, Analytics). 7+ years of well-rounded marketing experience in positions of increasing responsibility at a Director level or above, with a focus on marketing expansion and identifying market trends. 7+ years of leadership experience at a Director level or above with the ability to motivate and provide professional development. Previous experience to include the leadership and direction of a large marketing department (more than 35 people). Thorough knowledge of marketing principles, demand generation, brand, product and service management, sales and business development; along with a demonstrated track record of success and performance. Advanced experience working with a variety of traditional and modern marketing and communications functions including but not limited to: branding and messaging to different target audience.   B to C experience required.  An understanding of all aspects of email marketing, online advertising, and public relations including differing media outlets required. Past experience creating a demand generation center is a plus. Bachelor's degree required. MBA is preferred.

Supervisory Responsibility

    This position will supervise employees.

Licenses and Certifications

    There are no additional certifications required.

Work Environment

While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.



Ability to travel to various worksites and be on-call is required.


About Us

Founded in 1935, and still growing, we began as the War Department Federal Credit Union.  Today, PenFed is one of the country’s strongest and most stable financial institutions with over 1.5 million members and over $21 billion in assets.  We serve members in all 50 states and the District of Columbia, as well as on military bases in Guam, Puerto Rico and Okinawa. 

Our mission isn’t simply to help our members get by. We exist to help them realize every ounce of their potential. We exist to educate, and to encourage. We exist to usher their dreams into the land of reality.

We provide our employees with a lucrative benefits package including robust medical, dental and vision plan options, plenty of paid time off, 401k with employer match, on-site fitness facilities at our larger locations, and more.

Equal Employment Opportunity

PenFed will maintain and observe personnel policies which will prohibit discrimination or harassment against a person because of race, color, creed, age, sex, gender, religion, national origin, ancestry, genetic information, military or veteran status or obligation, the presence of a physical and/or mental disability and all other statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment.  PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same.

PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at 703-838-1568.

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