Manager, Marketing

Fairfax, VA
Jun 26, 2017
Aug 08, 2017
Full Time
Develops and executes strategic marketing plans to include advertising, paid search, earned media, conferences/events, lead generation, thought leadership, etc.

 Manages conference/events needs by coordinating booth design, collateral, sponsorships, speaking engagements. Attends conferences/events as needed.

 Develops/updates and provides direction for the design of marketing collateral, website, advertising, and other marketing assets for the company.

 Develops content for marketing purposes such as blog posts, social media posts, white papers and collateral needs.

 Coordinates with external advertising or public relations agency as needed for accomplishment of marketing objectives.

 Ensures that marketing messages are supportive of and consistent with marketing strategies and brand. Promotes the uniformity and consistency of the brand internally.

 Analyzes marketing data and provides reporting on ROI and marketing objectives.

 Manages marketing campaign budgets as required.

 Manages assigned marketing staff members.

Education Bachelor's Degree in Marketing, Communications or a related discipline.

Qualifications 8-10 years marketing or agency experience

  As a trusted systems integrator for more than 50 years, General Dynamics Information Technology provides information technology (IT), systems engineering, professional services and simulation and training to customers in the defense, federal civilian government, health, homeland security, intelligence, state and local government and commercial sectors.With approximately 32,000 professionals worldwide, the company delivers IT enterprise solutions, manages large-scale, mission-critical IT programs and provides mission support services.GDIT is an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities.