Communications-Media Associate - DELS & PGA Executive Office
**Expertise in and comfort using social media platforms, including Twitter, Facebook, and Reddit is preferred. Google analytics skills also desired. Strong writing skills and ability to translate complex scientific concepts into language accessible to the public. Science background a plus.**
The Division on Earth and Life Studies (DELS) carries out a wide range of activities on topics that include climate change and weather; gene editing and other biotechnology; ocean, geological, chemical, and life sciences; natural resource management, and public and environmental health issues.
The mission of the Policy and Global Affairs (PGA) Division is to help improve public policy, understanding, and education in matters of science, technology, and health with regard to national strategies and resources, global affairs, workforce and the economy.
Opportunity to join the communications team of the nation’s premier advisor on science, engineering, and medicine to promote events, studies, and other news. Responsibilities may include: working with program units to create and distribute content via the organizations’ e-mail and social media channels; identifying and reaching out to external channels to promote programs and initiatives; strategically building up the division’s social media presence and coordinate efforts across the organization; managing a database of communications contacts at external organizations; assisting program staff in developing creative approaches to dissemination and outreach; creating strategies and tactical plans for events and report releases; and recommending improvements to internal processes and procedures related to promotion of activities. Candidate should have strong writing skills and be able to distill complicated ideas into messages to be understood by lay readers. Strong social media skills, including a high comfort level with Twitter and Facebook is required. Experience with Google Analytics preferred. ESSENTIAL JOB DUTIES: 1. Assists in the design and implementation of the unit’s outreach and communication activities and dissemination of related information or National Academies’ publications. Provides assistance and input to staff on communication and dissemination plans. Collaborates with staff to identify target audiences and appropriate vehicles for reaching those audiences. If applicable, plans the release of reports and organizes dissemination meetings and briefings. Participates in the establishment of guidelines and formats for communication materials. 2. Researches and drafts materials, articles, news items, and web content for outreach. Where applicable, coordinates or collaborates with staff responsible for the web content activities. Produces and distributes items such as event calendars. May produce electronic newsletters and other web-based and email outreach tools. 3. Creates, writes, and edits a variety of media pieces for online and print publication, such as press tips (i.e., lay-language summaries of complex articles and reports). Selects articles of interest to the press and writes corresponding press releases. Ensures scientific breadth and high editorial standards of information disseminated. 4. Investigates new resources/outlets for communicating the activities of the unit. Participates in networking activities, press outreach, and other publicity events. Works with related associations and organizations. Identifies and develops collaborative activities with professional groups. 5. Coordinates the work of vendors and contractors in producing and publishing materials and alternative products for dissemination, e.g., compact discs, videos, and other interactive and virtual products and for freelance writing assignments. 6. Represents the unit at events, exhibits, and meetings. Promotes meetings and events and sets up exhibit booths. Coordinates shipping, installation, and de-installation of items, as necessary. Handles logistics for these activities and provides on-site coordination during activities. Organizes volunteer participation in activities. 7. Monitors effectiveness of outreach efforts and programs, including tracking event attendance and web traffic. Coordinates and tracks news coverage and other activities. Prepares statistics and performs trends analyses, and provides feedback and recommendations to supervisor. May conducts surveys. 8. Coordinates press coverage and press conferences for assigned projects. Analyzes news coverage and provides feedback to staff and other appropriate parties. 9. Conducts interviews with scientists, Academies’ members, staff, and other relevant parties and writes articles, biographical profiles, and question and answer-style interviews. 10. Serves as liaison to journalists, authors, and public information officer (PIO) communities. Works with authors regarding revisions, artwork, media contact information, following embargoes, etc. 11. Advises management on potential problems with assigned projects and with media relations. 12. Creates and produces online products and services for journalists and the general public. 13. Develops, updates, and maintains related databases. Required Knowledge, Skills, and Abilities: Ability to operate with appreciable latitude for independent judgment and action. Ability to solve problems of some variety and complexity. Ability to work successfully in a team environment. Experience working in complex environments with a high degree of organizational effectiveness. Ability to develop effective working relationships with co-workers, employees in other National Academies’ departments, and external customers. Excellent interpersonal skills. Excellent communication skills with a proven ability to effectively interact with all levels of employees.
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